Art collection e-commerce needs further specification

With the rapid development of e-commerce, traditional art collections have frequently touched the net in recent years, bringing new vitality and vitality to art collections. However, it also brings about regulatory and regulatory loopholes.

E-commerce into a national strategic emerging industry

It is reported that the “12th Five-Year Plan” for e-commerce jointly formulated by the Ministry of Industry and Information Technology and the nine ministries and commissions of the National Development and Reform Commission has formed the first draft, and e-commerce will be an important component of the country’s strategic emerging industries, facing technology, environment, policies, etc. Many challenges.

Data from the Ministry of Commerce shows that in 2010, the scale of the e-commerce market exceeded 4 trillion yuan, a year-on-year increase of 22%, and became an important part of the national economy. In the past few years, the e-commerce industry has seen rapid development. Platform-based e-commerce companies such as Alibaba have become the world's leading companies starting from China; Mecoxlane and Dangdang.com have been successfully listed in the United States and have received international capital recognition; Jingdong Mall A group of B2C companies represented by them have all obtained huge amounts of money and accelerated the pace of development. Various types of traditional enterprises have “touched the net” to carry out sales, purchases, or services based on e-commerce; ordinary consumers make shopping on the Internet even more. Quite normal behavior.

Traditional art collection touch screen net new life machine

According to industry sources, prior art collections were always accompanied by such words as street stalls, old lanes, and auction houses. However, due to the limitations of time, space, and region, a large part of the collection needs were limited. In recent years, with the improvement of material life, traditional art collection channels can no longer meet the growing spiritual needs. The network fills this vacancy in due course. No need to go out for a walk, do not wait for the spring shoot autumn shoots, you can scouring your favorite collections through the Internet, gathering and sharing with the Tiannan Haibei collectors to share the collection of fun.

There are currently three major ways in which art collections are traded online: online auctions, online stores, and forum transactions. Practitioner websites can also be roughly divided into three categories. The first is the integrated platform, such as Taobao, ebay, pat, and other integrated e-commerce platforms, and the art collection is an integral part of its business. The second is the professional art collection platform, which mainly deals with the art collections that specialize in each category. Activities, such as Yachang Art Network, Bobao Art Network, Coin Paradise, Confucius old book network, a dust network, prosperity collection, etc., users can open individual stores or develop forum transactions through these professional platforms; the third category is similar to the vertical B2C Significantly represent Zhao Yong Online, CapitaLand Online, Xiling Yinshe, China Collection Hotline, etc. These websites have their own professional service system and data tracking system. All art collections must be actually put into storage and verified by experts. After the auction or sale.

According to statistics from the State Administration of Cultural Heritage, there are currently more than 200 e-commerce websites engaged in art collections. In 2010, about 1 million art collections were sold through the Internet in China, and the transaction amount was more than one billion yuan, still lagging far behind other industries. The development of similar websites in Europe and the United States. In 2010, the single Jingdong Mall had a revenue of more than 10 billion yuan, and all of the collection e-commerce websites added up to less than one-tenth of them. It is necessary to encourage development.

The trend of e-commerce in art collections has gradually uncovered many young collections, revitalized the collection market, and led to the development of the entire collection industry. In the Shanghai Lugong spur coin card market, each merchant opened up an online shop and waited for the customer's business at the same time.

There are hidden dangers in the online collection need to establish standards and norms

As an emerging industry, while e-commerce is strongly supported by the country, the entire industry is also facing symptoms such as lack of supervision, incomplete standards, and difficulties in rights protection. How to regulate and manage e-commerce has been tried at home and abroad. From the second half of 2010, various industries began to gradually formulate corresponding standards for e-commerce. Previously, the China Association of Publishers and other three associations jointly formulated the "Book Fair Dealing Rules," which specifically set out the corresponding regulations for online sales of books; the central bank conducts the review and issuance of licenses for third-party payments and supervises the flow of e-commerce funds; The impact of business explosion, the State Post Bureau also revealed that the relevant operating specifications of the express delivery industry, the fastest will be introduced in the first quarter of 2011.

The combination of traditional art collections and e-commerce has also brought a lot of hidden dangers. The authenticity and appearance of art collectibles will make the value very different. Only the online transactions through the pictures will be of great hidden danger. If you encounter bad businesses, it is very likely that unclear disputes will arise. It is very difficult for users to safeguard their rights. In addition, some unscrupulous individuals may also conduct illegal collection of cultural relics through the Internet. In this respect, there is currently no corresponding legal supervision.

Experts in the industry pointed out that traditional auctions must be reported to the Hong Kong Cultural and Administrative Bureau for registration two months before the shooting. However, if traditional management methods are used to treat emerging issues such as art collection websites, it is completely inappropriate to report each item two months in advance. The fact that the art collection websites can be recognized is because they can be traded every day, which greatly facilitates the collection lovers. Once they add the conditions for filing and filing two months in advance, it may limit their development. Similarly, if we use traditional management systems to deal with e-commerce, today we will not have Taobao or Dangdang. Therefore, how to encourage e-commerce in the collection of art, through the network mode of qualification review, regular verification, transaction filing, etc. to provide practical protection for collectors, requires a long time of investigation.

Easy to Amoy Collection Online

Although there are many pitfalls and hidden dangers in online collections, collectors also have their own know-how. Xiao Wang, a collections lover from Beijing, said that the online collection has become an indispensable part of his life. Relative to the traditional antique market, the online shop is actually more transparent. Before buying a collection, you can look at other customers to the seller's evaluation. If the evaluation is not good, you will never touch it. In the past two years, celebrity websites such as Zhao Yong Online and Guardian Online have emerged from individual stores and sellers, and all the collections have been identified by expert appraisals. There is no need to worry about buying counterfeit goods, let alone worry about property and goods.