Body Style Budi Design Debuts 2016 China (Shenzhen) International Brand Lingerie Expo

On May 5th, 2016, with the grand opening of the 11th China International Brand Underwear Expo, Bodystyle underwear shined with a new brand image. Highly-recognized logo design, stylish and sexy venue modeling, the first day of the exhibition, it welcomed the attention of tens of thousands of guests and many dealers across the country.

Bodystyle underwear brand has been leading the "fashion, sexy," the concept of consumption, and in this underwear exhibition, Bodystyle is also a stunning new appearance of the image, the use of "red lips" as a memory symbol, highlighting the brand personality and recognition, naturally Exudes a sexy atmosphere. In addition, Bodystyle also launched two complementary visual graphics, "Bobo Head Girl" and Budi's initials "BD", which are full of youthful auxiliary graphics and are more conducive to recognition and memory. This shows that Budi's design continues to promote the international brand. Awareness of competition.

The person in charge of Bodystyle said that through this exhibition, Budi Design will gradually replace the old LOGO, adopt a brand new LOGO and store decoration, to better express BodyStyle's brand concept of “make it sexy and at your fingertips” and strive to create “Sexy DreamWorks” focuses on creating a sexy brand concept to provide consumers with a better shopping environment and shopping experience.

Since its inception in 2004, Bodystyle insisted on designing and producing comfortable, sexy bras for women in the East, adhering to the concept of “sexyness” and using innovation and original design as the driving force, after 12 years of exploration and development. Today, we have a complete and professional design, production, research and development and sales team. The category has also grown from a single bra to a richer range of products such as home wear, swimwear, and women's accessories.

Bodystyle's core competitiveness is innovation and original design capabilities. Bodystyle has invested huge resources in innovation and design. In 2009, he set up a design studio in the United Kingdom to bring the latest trends in Europe to China, as well as his own Chinese design team. All of them are invited by China's very best underwear designers and have once served Wei Mi. Because Bodystyle has always adhered to quality and craftsmanship, it has been recognized and loved by many consumers.

It is understood that Bodystyle in order to strengthen the market's resilience of the brand and optimize the brand's strategic system. In 2015, it dispatched someone to set up a market research team and dispatched all over the country to conduct in-depth market research. In addition to improving the market positioning of the brand, the company also joined the international 4A company to create a new corporate visual identity system (VI) and upgraded the brand image (SI). The upgrade of the brand also marks the overall upgrade of Budi's design and development strategy.

Bodystyle executives told reporters that Bodystyle has grown to more than 300 stores nationwide. In the next three years, we will plan to open more and bigger brand flagship stores in important shopping areas in important cities across the country, so that women who like Bodystyle can more easily experience Bodystyle products and services. In the future, Bodystyle will continue to adhere to the brand name “Let's Get Sexy”, insist on the adherence to product quality, and strive to provide consumers with better shopping experience and brand services.