Facing the development of aluminum alloy doors and windows industry, facing the development problem away from the "price war"

As the competition in the aluminum alloy door and window industry has become more and more fierce, low-price competition has become a common phenomenon in the industry, and the entire industry is facing downward pressure on prices. On the one hand, the pressure of rising costs, on the other hand, the price brings difficulties. Although the recovery of the real estate market brings hope to the industry, homogenization is like the growth of water in the mud, dragging the pace of the industry. The future of the aluminum alloy door and window industry is like a fog, which makes people feel unpredictable. Therefore, it is imperative to face the development of the aluminum alloy door and window industry.

The homogenization of serious "net red face" is difficult to distinguish between true and false

The homogenization of products in the aluminum alloy door and window industry is extremely serious, and many companies have no choice but to compete at low prices. At present, the aluminum alloy door and window products on the market, if not informed in advance, it is difficult to make a correct judgment on which brand a certain product comes from. The aluminum alloy door and window products on the market are mostly similar, and all have the same "net red" design. The homogenization of products is naturally accompanied by some companies to open low-cost competition strategies.

The price strategy of an enterprise is not so simple, and price war does not mean low price. From an economic point of view, the price elasticity of a product is determined by both the supplier and the buyer. When the price of the product drops, it will naturally lead to an increase in demand, which indicates that the price of the product has high elasticity. In layman's terms, it is the price reduction of the product that will go up immediately, and the price reduction will be valuable. Under normal circumstances, aluminum alloy doors and windows companies that like to lower the price route, mostly concentrated in small and medium enterprises, can not talk about the height of the industry brand, just want to stimulate the price war to promote sales. However, for aluminum alloy doors and windows and even the entire building materials industry, rushing to launch a price war, even if dealers buy, whether consumers buy it is still "unknown."

Fall into the "price slump"

Nowadays, the price of free and full competition (the industry is not oligopoly) is not determined by a certain company, and both parties are "game". In the short term, price wars can help companies digest inventories and ease financial pressures, but in the long run, because the supply and demand relationship in the market is uncertain, the phenomenon of oversupply is also cyclical, if every time is a price war. Ways to solve the immediate problems will greatly reduce the company's sense of innovation and reduce the enthusiasm of enterprises, which will lead to the morbid development of enterprises and even the national economy. The way in which price wars increase the turnover at the expense of profits is tantamount to drinking and quenching thirst. If the company engages in low-cost sales for a long time, the profit will be reduced, which will reduce the investment in research and development, technological transformation, marketing, management, etc., resulting in insufficient development momentum. The lack of development stamina will in turn further affect the business performance of the company, making the company into a vicious circle.

Therefore, although low prices can solve some problems, let consumers directly benefit, quickly promote market expansion, improve social purchasing power and expand domestic demand, but no profit sales are not conducive to the long-term development of enterprises. Nowadays, many companies are talking about integrating resources and cross-border thinking. This proves that there are solutions to any problem. Only by facing the problems of the aluminum alloy doors and windows industry, can we have targeted "the right medicine" to accurately solve the problem. way.
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