Hester exceeded 120 million profit targets and set a record high

In 2010, the viscose filament industry experienced a severe test in the case of a significant increase in raw material prices. Many companies have experienced a phenomenon that product backlogs cannot be sold, but Yibin Siria Group Hester Company Still achieved 100% sales. As of December of last year, Hester Company not only exceeded its annual profit target of 120 million yuan, its profit level reached a record high, but also achieved major breakthroughs in process technology and technological innovation.

According to Li Rongling, the deputy general manager of Hester Company, in 2010, Hester company focused on the business philosophy of “strengthening advantages and ingenious breakthroughs” of Silkia, and went all out to implement “science and technology, engineering, and trade”. One Question. At the same time, the company took full advantage of the role of industry associations to implement a lightweight business strategy, vigorously explore the international market, and effectively avoid and reduce the competition of domestic counterparts.

In 2011, the situation in the viscose filament industry was still severe, and the high cashmere price remained high, which drastically reduced the profitability of peer companies. However, based on the solid foundation laid in 2010, Hester Company is still full of confidence in the realization of the goals for the new year. It is estimated that in the first half of 2011, Siya will form a viscose industry scale with an output value of 5.5 billion yuan, and the company will take a big step toward creating a “billion-dollar enterprise”.