How far is the consumer collection from us?

In 2010 Christmas, "Tsinghua President Art Collection Club" was formally established. This club, organized by the president of Tsinghua University and the Friendship Society, regards the “essential weapons for mastering high-level exchanges”, “elevating the elite taste” and “expanding the channels of ***” as several major goals for cultivating club members. In order to attract members.

In the name of “president”, the collection of art collections barely declares the entanglements between art and money. The unusually intense art market in 2010 has added a A great weight of footnotes.

This year, the sky-high prices, and the lavish spending on auction houses often lead people to wonder: Why are these works of art not the price but the price? Why was it not this price and now it is this price?

The real answer does not seem to be in the ear - not because their value was suddenly discovered, nor is it because the society has paid more attention to and love of art, but simply because investors have so much money to spend - - Obviously, the great heat of art is an economic problem.

The affluent rich people could not taste the sweetness in the continuously depressed stock market, and not only did not make much money in the property market, but also suffered strong pressure. Fortunately, it is on the way to the art market. As the “Tsinghua President Art Collection Club” advertises, the reason why the presidents pay attention to the art collection is nothing more than: making money, having children, public relations secrets.

In the words of collector Ma Weidu, most of China’s collections are investment collections, and Western collections are mostly consumer collections. However, from investment-based collections to consumer-type collections, “there is still a generation” – the so-called consumer-type collections mean that collectors really like this thing, not to buy it and sell it to others.

In an auction market that only sees the relationship between money and art and does not see the relationship between appreciation and art, in order to cultivate a group of “consumer collectors”, at least two requirements must be met: one must not make money from works of art. To the money, secondly, ordinary buyers have a bit of appreciation.

The former can, of course, be realized within a generation's time - if a generation is 20 years old, then an unhealthy market bubble will be enough to survive; the latter will take some time - the appreciation of art is not Born to birth, it must be nurtured in the acquired atmosphere of education and art. This is probably not the power of a generation.

In most schools in the Mainland, because of the pressure of the college entrance examination, art classes and music classes were forced to end in the sixth grade. And whether it is elementary school or junior high school, besides art music, children are hardly able to receive any education about “beauty”. Yes, the “Tsinghua President Art Collection Club” actually has courses in this area, but it's embarrassing that people only teach the “president” and teach you, not appreciation, but investment.

As for the artistic atmosphere, many people don’t even know where to look for this thing – where is the art gallery, where is the ××× art park, and the driver’s master is tired and sweaty, taking you around and around Go back home. Even if you are looking for something, most of the things that are being displayed in the exhibition have lost your confidence in art.

As an artist, the *** said: “Chinese museums are only relying on renting their own area to obtain resources. This is no different from a migrant worker who enters the city by renting his own body and time to obtain salary.” They "don't need good works."

For those art markets that are hot all over the body and people who think that spring in Chinese art and collections is coming, pouring cold water is always good.