Independently designing the women's brand LOETINA, opening a multifaceted life journey

In August 2019, Pioneer's women's ready-to-wear brand LOETINA was born in Shanghai. It consists of a team of designers with agile ideas and a passion for fashion. It adheres to the philosophy of insisting on original design and design, from design to material selection. Then, when the product goes online, the design of the paper will become a reality.

It is very different from many clothing fast-moving brands. While emphasizing practical wearability, LOETINA can convey individual aesthetic views and attitudes in costumes, thus making up for the vacancy in the original clothing design market.

LOETINA's consumer group is a fashionable girl between the ages of 22 and 35. The fashion sense is sharp, the taste is sense, and the details are controlled. Today, when the trend is diversified, girls are not satisfied with the change of the basic styles. Therefore, while paying attention to the aesthetics, some distinctive details are the highlights of the brand. There is rebellion in grace.

In addition to accurate portraits of the crowd, LOETINA has carefully considered fabrics, tailoring and patterning. It has been modified on the basic models and incorporated into original designs, such as deconstruction asymmetry, line shirring, color splicing, not too exaggerated. Stand alone and be different from minimalism, balancing visual art with wearing aesthetics.

From each original design, you can see the inner world of the designers. Each season's series of inspirations will explain their fashion ideas in a designer tone. From the multi-faceted party of 2019A/W – the sexless/modern neighborhood, to the blend of classical style and realism, the content behind the costumes is full and vivid, and the first sight of the costume is like a designer. Rushed in front of you.

LOETINA has always had the view that clothing is not only an external, but also a symbol of self-assertion. Through clothing styles to attract like-minded people, share life attitudes, and evolve in listening to different voices in order to grow into a better brand.

As a member of the independent design women's brand, it is a unique style of LOETINA. Through the unique dressing philosophy, each girl has her own distinctive style and self-confidence. It is the concept that LOETINA always wanted to convey. For us, LOETINA is more like a cultural symbol, and I look forward to your next LT GIRL that demonstrates self-assertion.

Since its inception, the brand has been dedicated to presenting true self to urban girls and to navigate the various roles. After a lot of running-in, LOETINA's style tends to be diversified, breaking the self and getting rid of restraint. It is also echoing LOETINA's slogan: the artist who lives, and exudes in a low-key.