Liao Wenwei, general manager of the neighboring girl's clothing After years of precipitation, women gradually rise in Quanzhou. In this process, with Quanzhou sporting goods, men's clothing industry that year through the smashing advertisements wantonly expand the difference is that more local women's enterprises through a single store to achieve channel earnings expansion. This newspaper dialogue Liao Wenwei, general manager of neighboring girls, to understand its unique "light asset development model." "Light asset" a large number of less Reporter: Why girls next door light asset model? How to achieve "a small amount of money"? Liao Wenwei: The core values ​​of the girl next door are "sharing and win-win". I want to make this part of the production profit to others because a win-win situation is the long-term course of business. Only when everyone makes money can the enterprise grow and develop. The girl next door started out as a single store and was originally a grouping of goods. However, nowadays, through the light asset model, with more than 100 in-depth suppliers and a supplier of at least 10 designers, we achieve " A small amount of money. " Reporter: Peihuo enterprises must assume greater inventory risk, why girls next door picking system? Liao Wenwei: neighbors womens more willing to work with the dealer to create a community of interests, rather than blindly put the inventory risk to the dealer. We want to protect the interests of dealers. This year a lot of sports brand dealers to turn to the neighbors girl shop, but we strictly control, next door girls will consider whether they have sufficient financial strength, whether there is a common philosophy. Business must be risky, entirely by one party to take risks, not a shift, in other words, if franchisees are losing money, in fact, we can not get a good development. The girl next door is starting to make money shop as the bottom line for the development and expansion of shops. Since 2003, no neighbors girls vetoed not less than 500 stores that the company demanded. That is to say, the number of girls next door to their homes has now doubled if we do not check it so strictly. Under such a premise, less than 30 shops were closed by neighbors for losses in the past decade or so. "Fast fashion" is not blindly expanded Reporter: inventory pressure is not big this year? Liao Wenwei: Nowadays, do not want to be able to handle stock as easily as you did 20 or 30 years ago. The needs of society as a whole have changed dramatically and consumers are reluctant to buy past products. Women's styles change particularly rapidly. We have always followed the law --- "eat when you are hungry." Many dealers will be asked to join me when the adjacent girl is how the distribution, I will tell them, just like we are in the same tea, you drink, the cup has a space for tea, and I will put Tea poured into your cup, if you do not drink, the cup is full, it will not give your cup pour tea. The distribution is the same reason, we do not blindly Peihuo. We told the franchisee very clearly from the very beginning, "how much to eat how much, take more of their own digestion." We will try to win the least waste, but will not promise to sell can not be changed. It's like a child. If a mistake is made, parents say he is responsible. Then the child will always make mistakes. This is a natural law, we do not make mistakes. Reporter: fast fashion in the country there are many cases that are not very successful, how fast fashion can not shout slogans? Where is the success of the girl next door? Liao Wenwei: In fact, the girl is a private label next door retailer, we do not want to "fast fashion" label affixed to their body, shouting is useless, blindly expansion is useless, we must first survive. Adhere to their own principles and beliefs, take a slow no problem. Reporter: Now many companies are talking about "wholesale" transition "retail", but the neighbors girl from the very beginning is its own brand retailers, you and they are different? Liao Wenwei: next door girl's shop is a family out to shop as a basis for the development of production, opened up from the channel brand, rather than from the development of production. This is two different modes, so there are different business ideas. We are also developing to brand operators, but I do not care what labels we put on them.
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