National Costume Gaobang: Positioning 3.0 Pioneer Deeply Plow Young Market

In recent years, new casual wear brands have emerged, and major apparel groups that are already strong have also entered the field of casual fashion. In order to create a unique banner in the crowd, Gao Bang, which already has a strong brand heritage, has been accumulating momentum, integrating all aspects of resources, starting a brand new strategy since 2010, and clearly establishing the grand goal of becoming a Chinese national costume.

Take the pulse of the trend of the times to support national costumes

Since Gao Bang was established in 1996, after years of development and cultural precipitation, it has formed its own unique characteristics of leisure culture. In today's era of consumerized personalization, the management of Gaobang reviewed the situation, keenly perceived market trends, and based on the brand strategy of national apparel, opened a new chapter in the company's business. In China apparel, a large industry and large market, Gao Bangren realized that as a leading casual wear company, it has the responsibility to create a brand new value system, promote industrial upgrading, brand upgrading, and model upgrading of the Chinese apparel industry, and transform the Chinese clothing industry. Do your best.

Gaobang products include T-shirts, shirts, sweaters, jackets, down jackets, skirts, pants, jeans, accessories and more than a dozen major series, thousands of styles, with "youth, colorful, dynamic" style, guide casual fashion, Show youthful vitality. Gaobang Group, with its virtual operation as the main business model, relied on the brand to vigorously promote the market. It has developed more than 600 franchised stores nationwide, and the company has entered the "top 100" of China's garment industry for several consecutive years.

Positioning 3.0 pioneers to deepen the young market

After nearly 20 years of development, China's casual apparel industry is advancing toward the 3.0 era of fast fashion, high quality, low price, and easy change. Gobang seized the opportunity to work hard toward this new era.

Gao Bang Fashion Store

Popularization, urbanization, fashion, and sports are people's intuitive perceptions of Gao Bang's products. Positive, confident, pursuing beauty, love of life, and energy are the attitudes of consumers in Gao Bang. In order to make the costume style represent the youth, vitality, and natural feelings of the customers, Gobang found a broader space for growth. In the context of the 3.0 era, 80, 90, and 00 are gradually becoming the most mainstream people in China.

Today, Wenzhou Gaobang starts from becoming a dress coder for the younger generation and accompanies them to grow together and move toward a new era of rapid fashion, high quality, parity, and changeability. In order to attract young people's pursuit, Gao Bang invited the Asian popular band May Day as the brand's image spokesperson, and also invited new stars such as the Chinese-language music scene, the magic power band, to join in the race, and more vigorously conveyed the high state to young people. culture.

Innovative brand model to achieve fashion model

Under the guidance of becoming a national apparel strategy in China, new brand models, commodity systems, operational teams, and resource allocation must also be followed up. Gao Bangzheng is guided by the trend of the 3.0 era and takes R&D as the core, linking the product system to a brand new model.

Integrate upstream and downstream industrial chains, enhance market response speed, build virtual operating platforms and production bases, and lay a solid foundation for Gao Bang’s advancement into Chinese national apparel; boldly innovate in design concepts and let Gao Bang bring real high-quality clothing to every city People, let everyone wear their own personality and life attitude; at the same time, Gao Bang takes the "100 people to win one step and one hundred steps more" to share the attitude, further optimize the cooperation mechanism, and strongly support the business partners to become stronger in the market; In Hong Kong, Shanghai and other places set up a product design research and development center, but also in Italy, France, Japan, South Korea and other countries set up a popular fashion information station to learn the latest clothing trends in the world.

In 2011, for Gao Bang, a legend about change is happening - change yourself, change the industry, change China.