Play outdoor passion! Camkids 垦 shepherd's wear spring summer 2017 new product conference

Photo: Beach party, stunning visual, hot opening show

Using Technology to Create a Stronger Competitive Barrier

Chairman Zhang, who has 30 years of experience in shoemaking, is a famous “shoe fanatic” in the industry. His love for shoes, rigorousness, and continuous pursuit have gradually influenced and formed the “ingenious manufacture” exclusively for Mingwei Company. . As the founder of CAMKIDS, he stated that Mingwei Company will continue to shoulder the obligation of producing first-class products and ingenious spirit of excellence, and make CAMKIDS a first-rate brand that attaches great importance to product quality.

Photo: Mr. Zhang smart chairman speech

It is CAMKIDS Hong Jinming’s general manager who follows Zhang’s appointment. As an innovative generation of “playing children”, this beach party is under the direction of the general manager. It is not only a good product display but also a family-like closeness and joy. At the conference site, Hung made a brand marketing report for on-site personnel in a humorous manner.

Dual-brand strategy to open up a broader market

It is reported that CAMKIDS used the "Camel Standard" in the early years and was kindly called the Little Camel by the market. It was an outdoor beach event and it was Yingjing's brand-new change - the dual-brand strategy went online.

Caption: "Camel Standard" represents fashion outdoor category, "mountain peak" represents fashion sports category

With the trend of market trends, the fashion sports category is favored by consumers. CAMKIDS has a deep understanding of market demand. In addition to focusing on outdoor areas, it has added sports products and officially launched the combination of “Camel Standard” and “Shanfeng Standard” to form a stylish outdoor environment. , Fashion sports dual-category advantages, increase terminal sales, enhance competitive advantage, sink channels, improve market share of third and fourth tier cities, and expand the national market.

Join Hands with International IP to Create Strong Brand Marketing

“Our opportunity is to do what this industry has not done.” said Hong Qinming, the general manager, “Only by taking the box out of their own restrictions will we create a better one. The cross-border cooperation between CAMKIDS and Marvel International has been realized. Strong and strong, there are some models have been sold out of stock."

It is reported that in 2016, CAMKIDS achieved three major breakthroughs. Cross-border International Marvel and international standards; with Wanda cinema marketing and the era of convergence; the first television advertising "courage chapter" log in CCTV Children's Channel break through the self at prime time. Its response to a series of positive energy countermeasures that the environment has changed has received tremendous response.

In-depth user experience is no longer just for sales

To build a parent-child outdoor comprehensive service provider in China, CAMKIDS is committed to promoting outdoor activities and building parent-child platforms. Bringing Children Out is a self-made brand of CAMKIDS's self-owned parent-child activity. It aims to appeal to more parents to accompany children, go outdoors, and enjoy happy outdoor lifestyles.

Caption: "Bring Out Children" Season 4 Winners Go to Inner Mongolia Family Fun Tour

Hong Qinming, general manager, said that the event has been held for four consecutive seasons, and consumers have received favorable comments. It has become one of the channels linking brands and consumers. In the future, CAMKIDS hopes to normalize such activities, from once-a-year to four-year-a-year, to make in-depth user interactive experiences, improve user stickiness, and enhance terminal value-added services. A good brand not only sells products, but also knows the brand's added value.

Fluorescent Run 2017 New Product Release

The conference showed that the two types of products of CAMKIDS's spring/summer fashion outdoor and fashion sports in 2017 will be integrated into the application of more fresh colors and functional fabrics, which will definitely help break through the previous market and seize market share.

The picture says: The show's effect is dazzling, and the audience smashed

Camkids 垦 垦 垦 垦 垦 此次 此次 此次 此次 发布 发布 发布 发布 发布 发布 不 不 不 不 不 不 不 不 。 。 。 。 。 。 。 。. "To do outdoor sports, we must first experience the fun of it," said Hong Qinming, general manager. Along with the LED lights on the soles of the feet, a long-running Ying River indicates that CAMKIDS is bound to rush out of a new world under new market conditions.