The iconic Canadian brand Roots launches its first flagship store in mainland China in Shanghai

On August 3rd, Roots, the leading casual fashion brand in North America and the most iconic brand in Canada with the concept of “Nature, Relaxation and Vitality” announced that the first flagship store in mainland China officially landed in Shanghai! At the same time, it also launched a new idea of ​​natural energy and casual wear styles this summer. In the future, consumers will feel the environmental and natural health experiences brought by Roots in Shanghai.

Roots, founded in 1973, has always advocated the pursuit of nature, relaxation and vitality as its brand spirit, fully demonstrating the essence of the brand's emphasis on returning to nature. Roots are loved by people from all walks of life in Canada and the United States. To some extent, Roots has become another symbol of Canada that focuses on outdoor natural life. Today, Roots lands in Shanghai. It is believed that consumers who love outdoor recreation and pursue a relaxed and vibrant life attitude are not just another choice for casual wear, but also feel the unique brand charm brought by Roots!

Mr. Zhuang Hongbin, executive director of Roots Domestic Distributor Shanghai Yihua Garments Co., Ltd., said, “Roots will fully demonstrate its natural, relaxed and vibrant belief in the design of its products. It emphasizes quality, simple design, and advocating natural design concepts. The comfort and practicality of the product, which is exactly why Roots is so popular throughout the world, was the official launch of Roots in Shanghai, which brought consumers not only international leading casual brand apparel, but also a simple and natural pursuit. Attitude towards life."

In the Roots Shanghai flagship store on Huaihai Road, everything from the product to the storefront is environmentally friendly. The store's "ORGANIC" Roots apparel is made from all-natural, non-polluting organic cotton. It can be described as a "green product" in clothing; it is worth mentioning that all the floors and tables in the Roots flagship store are used. The materials are made of bamboo with a short cycle growth cycle, which makes people feel that the Roots brand is committed to promoting the enthusiasm of global environmental protection activities and the pursuit of natural, relaxed, and vitality.

In order to deliver the concept of caring for nature and supporting environmental protection to more Chinese consumers to support the development of environmental protection in China, Roots also launched a bazaar to support China's environmental protection cause. As the first guest who participated in the bazaar, well-known domestic artists and Liu Wei, a green image ambassador in 2007, he expressed his recognition for the Roots brand: “Environmental protection is not an overnight event, and now global warming is a serious problem if we each All of us have environmental awareness in our living environment, we can fully enjoy the experience, enjoy the nature, relax our mind and body, and hope that through the charity activities initiated by Roots, more consumers who support and care about China's green environmental protection will join hands together. I am very proud to be a leader in support of the Roots Bazaar.” The final proceeds of the Roots Environmental Charity Sale will be donated to China's environmental-related businesses.