Today, product homogenization, how to make Kamen health underwear stand out from the crowd?

In today's product homogenization, how to win a company is a problem that every entrepreneur or entrepreneur waiting for transformation needs to think quietly. Many people say that this is the inevitable stage of brand growth. However, it is foreseeable that a new round of reshuffle in various industries is about to begin, and it is necessary to find a way to win long-term development.

Kamen is well aware of the dangers of product homogeneity, so at the beginning of the brand, he gave himself a very clear positioning and did not take the usual route.

First of all, in terms of price, the high-end health underwear is abandoned, the price is returned to rationality, more intimate and more transparent, so that civilians can enjoy healthy underwear and have healthy breasts and body.

Secondly, in the channels and services, take the online shopping mall and offline experience store combined route, online purchase, offline experience, inappropriate, can be exchanged and exchanged, exclusive Kamen seven-star concierge level service, to give customers more convenient and distinguished Shopping experience.

Once again, the continuous improvement of the Kamen WeChat end system platform not only gives the offline experience store more promotion channels, but also gives users more functional choices and experiences. WeChat is no longer a simple shopping platform, but increases fan stickiness. And the interactive window, the prototype of the fan economy.

Finally, and most importantly, the cornerstone of brand building, Kamen focuses on healthy and good underwear, catering to the needs of many middle and high-end female consumer groups, and having a healthy breast is a more attractive woman. No matter in the selection of fabrics, cutting, or the function of underwear, it has reached the realm of no one, no one, no one. In the future, according to market demand, we will continue to increase research and development efforts, and launch the second and third generations... so that the Kamen brand is second to none.

Therefore, in the homogenization of products today, Kamen Health Underwear is not afraid, because I have a clear plan and route, adhere to the "Internet +" and user experience market two-line operation mode, through the rapid market benefits of e-commerce Gradually establish channel channels for thousands of experience stores across the country, and innovatively combine the development ideas of “Internet +” to establish a complete set of light assets and high-performance business models, and optimize the business processes of traditional channels and e-commerce channels. And profitability.

Kamen, adhere to the original idea of ​​product quality and quality, implement the brand's first strategy! Kamen, wear health, and stand out!

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