On January 14, where is the future of the physical retail industry? It should be a must-answer for the current business community. “In 2016, we have a new understanding and new actions. In 2017, the change has come and embraced the future.†Recently, as the representative of the physical retail industry, Tong Minqiang, the chairman of the New Solution Group, accepted an exclusive interview with the reporter. In the eyes of the company that has been in business for 30 years, the physical retail in 2017 has come. Dialogue Tong Minqiang Q: What is the biggest difficulty or shortcoming for Zheshang? A: It is the hardest to break through yourself. There is a feeling of breaking into a butterfly. Q: What do you most want to say to entrepreneurs? A: First, look at the direction, to see the big trend; second, recognize yourself, know where your resources and specialties are; third, stick to it, entrepreneurship is not an easy task. Q: Recommend a book. A: I recently read the "Breakthrough" written by the Englishman Jason Louis. This book is written for 13 years, 2 months, 23 days and 11 hours of travel around the world. I like to watch some books on adventure travel, very passionate. Retail industry The biggest change is the change In the retail industry, the biggest change is change. Every day, new ideas come out, and every moment must meet new challenges. In the past few years, the biggest variable in physical retailing has come online. From the initial horror, uneasiness, frustration to gradual calmness, many physical retailers feel like they are riding a roller coaster. "For physical retail, this is the worst era, and it is also the best era, but it is not an era that can be easily grasped, because the change is too fast." Among them, Tong Minqiang feels deeply. The past year has been the year when traditional retail experience has changed the most, more than ever before, and it is almost wrapped up. Just a month ago, the discussion about new retail was endless, and with the power of capital, online predators did not stop buying and buying. All kinds of changes have forced many entities to think and transform in retail, giving them new vitality. "A few years ago, online and offline games have been playing for so long, and now the answer is slowly becoming clear." In Tong Minqiang's view, at this stage, I saw my own bottleneck on the line, and I found the direction to break through. . Retail does not matter whether it is new or old, and the essence is always to satisfy people's desires and needs. Whether it is online or offline, big integration is the direction. “Why buy so many physical retails? Because the online is going to land.†And this is the strength of offline physical retail. Give full play to the experience of offline stores, combine the convenience of network logistics, integrate channels better and more convenient, and truly reflect the concept of retail serving the whole process of human life. Is it enough to be an entity? Business integration, no boundaries In the context of big integration, where should physical retail seek breakthroughs? Since last year, the New Solution Group has made active attempts. The Hangzhou Building, which has a strong gold-absorbing capacity, is the oldest Jiebai shopping mall. Is it enough to do physical retailing? The answer from Xinjiebai Group is not enough. “In the past, we only did physical retailing. Now we have to do a retail-oriented service platform or even a retail business ecosystem.†Under the layout of Tong Minqiang, in the past year, Xinjiebai Group has entered the medical market from traditional retail. Sports and other fields. While managing the entity, we are still thinking about how to dock the capital, extend the industrial chain, and envisage the overall strategic development. In the past, Xinjiebai Group only had Hangzhou Tower and Jiebai. Last year, Hangzhou City Building 501 City Square was in the east of the city. This year, Sanli Building and Medical Mall will be opened. Yuesheng Sports Brokerage Company will have more actions. All actions are laid out for the future: while doing a strong job in the main business, we will strengthen the enterprise by seeking new industrial development; and continue to extend upward through the industrial chain to enhance the competitiveness of physical retail. All of this is based on the self-subversion of Tongminqiang. In the interview, the reporter felt the passion of the entrepreneurs who are now popular from the veteran of the mall. “This year, my understanding of traditional retailing has almost subverted the experience of 30 years of experience. Breaking through myself is the most difficult, and there is a feeling of breaking into a butterfly.†Constantly negating, constantly breaking through, focusing on the details of physical retail To understand retail from the perspective of strategy and capital, and to think from the perspective of industry and financial interaction, these new insights will not only directly affect the development direction of the new Jiebai Group, but also for all physical retails that are in the middle of confusion. Will bring new development enlightenment. What kind of 2017 does the “Market Printing Machine†have? Stabilize, warm up, expect growth In recent years, the performance of physical retail has been in the downward channel. Especially when the quarterly report and the annual report are released, it is not uncommon for the double-digit sales to decline. This has caused many people to worry: has physical retail sales fallen to the end? When will the bottom appear? This is almost the "standard" issue of the reporter's interview with Tong Minqiang in recent years. A few years ago, whenever the reporter asked this question, Tong Minqiang’s performance always shook his head and looked dignified. This time, he opened the sales performance of Hangzhou Tower last year, showing the rare optimism in recent years. “The sales situation in the second half of 2016 is better than that in the first half of the year. If the economic situation does not show major fluctuations, it is entirely possible to achieve growth in 2017.†Hangzhou Tower is the benchmark for Hangzhou's physical business, and its reputation in the high-end boutique department stores in the country is also It has been ringing, how many brands have refreshed their sales records here and again, called the printing machine in the mall. In the past few years, the performance of Hangzhou Tower has inevitably declined. From the performance of last year, the performance has finally been “stable†and began to “recoverâ€. Tong Minqiang analyzed that this kind of recovery is largely due to the fact that the consumption based on the customer base has become more mature. "The original wind on the Internet, everyone is still a little overwhelmed. Now many people have their own direction of choice, our customers will continue to stabilize." Just like the shopping spree created in the network of double 11 During the festival, some people are willing to hold a 50% discount on the Internet in the middle of the night. Some people like to buy a set of millions of jewelry in Hangzhou Tower. When more and more people are more determined about their choices, the turnaround has arrived. 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