Bots Denim focus on professional quality casting brand

Bots Cowboys () - a legendary brand development road In the early 1930s, a tailor made a shop in an old alley in Houston, in the western United States. The owner, Bots, was an informal and enthusiastic. Always with an optimistic and self-confident young man, he can often incorporate new elements into his craft. His craftsmanship is a must in the local area. His tailor shop gathers a group of loyal followers. By accidental inspiration, he made a seemingly incomprehensible canvas into a unique bag of primaries. When he took out the trousers on his own, many new and old customers flocked and demanded pressing. This style is custom-made, so this kind of trendy trousers horse is uploaded all over the streets, forming a general chase boom and enduring. Its original craftsmanship and layout have left an indelible mark on the contemporary American denim clothing culture.
In the late 1970s, Bots II, who had experienced the Vietnam War training, inherited his ancestral hometown and used Bots as a tailor shop name, continuing his father's legend. In his opinion, the multicolored jeans created by his father represent the love of freedom and unrestrained personality. He believes this is the direction of the mass trend.
In 1985, Little Bates, who was influenced by his grandfather and his father as a child, became an outstanding costume designer. He opened the first BOCI Bots clothing store in Houston named after his family name. The American market has risen rapidly.
In 1988, he often traveled around the world to collect design inspiration. He hiked to the international costume metropolis---Hong Kong and was immediately impressed by the strong atmosphere of Hong Kong's integration of China and world culture. In less than a year, he was in Mong Kok. Established a "BOCI Bots" clothing store. With the development of the Bots Cowboys, Botts decided to set up its headquarters in Hong Kong and register "BOCI Bots" Group Co., Ltd., named after the family, to develop a more brilliant career.
In 2007, the BOCI BOCI brand entered China for the first time. The BOCI BOCI brand has originality and full of cowboy spirit. It has a distinctive brand personality in the apparel market in mainland China. The product quickly opens up to the north and south of the market and is widely consumed by consumers from all walks of life. Lovers love. From an alleyway in Houston, United States, to the prosperous Hong Kong, Taiwan, Guangzhou, Shanghai, Zhejiang, Beijing, Hefei ... ... that an easy-going, unrestrained luxury, all the way back to amazing.
Quality is the foundation of brand development - 30 years to focus on making jeans, 30 years to create a strong quality As the saying goes: Ten years grinding a sword, Bots is a sword for 30 years, Botz 30 years focus on jeans. Bots has advanced production equipment in Europe, top designers in the United States, Europe, Korea, Japan, Hong Kong and Taiwan fashion trends, thousands of denim production personnel, tens of thousands of square meters of factory buildings, mature quality control management system, mature industry Chain, strong capital accumulation, professional team, but Bots only seeks refinement, not seeking wide, 30 years dedicated to the professional development of jeans career, make full use of blue ocean strategy, build China's top denim brand, leading the trend of denim culture!
Select Bots, Bo once succeeded - Pass the entrepreneurial spirit, make promises!
Bots Boci brand culture is Bo once successful, which not only demonstrates the adventure and bravery of the Bots, but also reflects the strong confidence and determination of the Bots. Any career is risky. Men seeking for success need to be brave enough. They need to be calm and open. They need to calmly walk in court. They need to pass through the superb martial arts that are like nobody's side. Bots passes it. It is such a "heroic" entrepreneurial spirit. Bots integrates the cowboy industry chain comprehensively, garners obstacles, overcomes obstacles, breaks through obstacles, and selects fabrics and accessories carefully in production research and development. The technology keeps improving. All Bots cowboys have undergone 3D cutting and have experienced 26,000 stitches. System, 128 procedures, 30 times the whole set stereotypes, 18 after the entire inspection, and strive to be the best, paragraph models comfortable, internal and moving, external tempting. Bots has a strong product quality, business district analysis, site selection, business planning, opening assistance, business guidance, on-site training to the logistics system to support a comprehensive and considerate service to the consumer credit guarantee, promised to entrepreneurs.
"Bahua Strategy" Fully Implemented - Bots Innovation Breaks Out and Leads the Cowboy Culture!
Bots Brand fully implements the "eight strategies"---1. Differentiated positioning 2. Commercialization of styles 3, design advancement 4, price popularization 5, tailoring and refinement 6, fabric nobleness 7, quality assurance, and service Humanize. Bots pursues specialization, selects carefully on the accessories accessories, strives for excellence in styles, competes first in marketing strategy, and only uniquely introduces watches, bags, shoes, etc. in the terminal shop. Combine merchandise, cross product portfolio, and strive to break through the sales of terminals, break the concept of a single variety of traditional stores, and create a retail sales of 25,000 yuan a day in terminal stores. Bots Cowboys circulates through thousands of households, and the superior quality is deeply loved by cowboy fanatics. Bots Cowboys leads the cowboy culture.
Brand development trilogy---Botts made a full attack and staged a "circle shop" campaign According to the director of operations of the Bots brand, there are three steps to brand development, and the first step is to sneak around (expanding channels, establishing model stores, and improving local sales. Network), the second step of intensive cultivation, winning the terminal (to enhance terminal profitability, management level, to achieve the company's corporate operations), the third step of product and image upgrades, brand awareness, reputation increased. The Bots Denim brand has been exploring for 5 years of franchising, and this year will enter Bots's expansion year. This year, the budget will focus on creating an expansion team that will strike out and fully integrate media resources such as the Internet, magazines, and television, and will try to put the Bots Cowboys on. Stores are spread all over the rivers and rivers and stage a vigorous “circle shop” campaign. While expanding the market, the Bots management team will also be intensively working at the terminal and gradually realize the corporatization operation of agents to achieve a higher level win-win situation. Work with Bots Cowboys to create a bright future!