Solid wood furniture blew the Chinese style

Solid wood furniture will become the mainstream of consumption. This is a judgment made by some industry players in the past two years on market consumption trends. This prediction is not groundless. The 26th Shenzhen International Furniture Fair showed this trend. Judging from the scale of the current furniture exhibition, solid wood furniture occupies six, seven, eight, and nine exhibition halls, bringing together hundreds of brands from all over the country, accounting for about 1/3 of the entire exhibition. In particular, terminal demand from agencies across the country showed that domestic consumers have welcomed solid wood furniture more than ever before.

In response to this type of hot-selling furniture products, our reporter conducted a number of visits on the price and style trend.

Price trend: logs rose, rose rose

From the material point of view, solid wood furniture is mainly divided into two major categories of wood and mahogany. The reporter asked some exhibitors about the prices of the two types of furniture respectively. A senior executive from Shanghai Jingdian Furniture believes that the price of log furniture should not fluctuate too much. He said that the supply of logs, such as coffins, teak, maple, oak, manchurian ash, oak, pine, cedar, etc., is still abundant in China. Taking it as an example, ex-factory prices in recent years are basically not large. Variety. Red rose-like furniture, due to the lack of supply of rare wood, the price increase is obvious. Other solid wood furniture manufacturers believe that price increases are inevitable. In addition to the rise in material prices is a major reason, the increase in labor costs can not be ignored. Asked about the specific increase in the price of solid wood and mahogany furniture, all manufacturers refused to say the exact figure.

In the process of inquiry, the reporter was puzzled by the large gap between ex-factory prices and retail prices. At a furniture booth from Shenzhen, the reporter asked an exhibitor representative about the specific price of a bed frame that was exhibited. She said that the ex-factory price is more than 2,000 yuan, and Shenzhen can sell about 4,000 yuan. In order to illustrate the benefits of this bed frame, she further stated that if some cities in the Mainland may be able to sell seven or eight thousand. Why is the margin so big? She replied, "The main reason is that it is very difficult for the mainland to see this style of furniture. It is rare!"

Another exhibitor from Beijing peddled a solid wood chest of drawers to reporters and exhibitors, claiming that the cabinet's ex-factory price was only 2,500 yuan, and the market's retail price was 5,500 yuan. Its ex-factory price and market retail price actually differ by 3,000 yuan.

However, for the difference between the so-called ex-factory price and retail price, an agent has his own opinion. According to him, the “retail price” mentioned by the manufacturers is just an argument that manufacturers have exaggerated their efforts to attract agents. In fact, this is actually not so high when it comes to terminal sales. Usually a piece of furniture can reach 30% profit is very good.

Style flow: simple into the mainstream, new Chinese fashion

Judging from the furniture products exhibited by each solid wood furniture factory, modern minimalist style solid wood furniture has become the mainstream, accounting for about 80% of the entire solid wood type exhibits. These furniture use waterborne wood lacquer, maintaining the wood's primary colors and wood grain, smooth and elegant.

New Chinese style and new Asian style become new fashion. Numerous manufacturers have unveiled a series of styles such as "New Asia," "Southeast Asia," "New Chinese," and others. Compared with the modern minimalist style, this type of furniture is more varied in design and style. Such as the new Asian-style furniture to the sun as the main color, used leather materials, fabrics and other different materials, its decorative patterns are mainly large branches and vines, creating a tropical rain forest mood. The "new Chinese style" is a fusion of East and West home culture. Take the “New Vision” series exhibited by Yundian as an example. The “shape” of furniture is European, and “God” is Chinese. Window elements, Haitang flowers, clouds, butterflies and other Chinese elements can be seen everywhere. The beauty of oriental culture. It provides a reference for Chinese mahogany furniture to maintain its tradition and connect with the world.

At this year's show, several solid wood furniture manufacturers also launched the British pastoral style. The greatest feature of English-style rural furniture is the use of the rural pastoral elements to convey a quiet, natural attitude towards life. Its furniture is simpler in design than European classical style, and it is more complicated than modern minimalist style. In addition to the traditional Chinese elements that provide design ideas for the “New Chinese” style, the reference and development of Chinese traditional culture is also the direction of the design and development of new Chinese furniture manufacturers. At this year's Furniture Fair, several furniture factories launched the “Han Culture” Chinese furniture series and the “Tang Culture” Chinese furniture series. These furniture, which have different characteristics of the Chinese era, have given new meaning to Chinese furniture.

Contrary to the pursuit of new Chinese style furniture “seeking change and innovation”, traditional Chinese furniture manufacturers seem to be trying their best to make their furniture more “brighter” and more retro. From the display of several mahogany furniture, this pursuit has not changed.

American furniture is also quietly "changing face." Taking the example of American elegance that specializes in American classical furniture, the furniture displayed this year has changed from the “classical face” of the past. Although its furniture is still mainly dark, but as much as possible in some details can be simple and simple. From the perspective of volume, it is also much smaller than before. The reason? A responsible person in the United States told us that more customers are in the 30 to 40 age group than before. They prefer modern things. To this end, they made adjustments to the development of the product based on this change. Judging from the effectiveness of the exhibition, this adjustment is in line with market demand.

A sales representative of solid wood furniture told the reporter that the reason why solid wood furniture is welcomed by more and more domestic consumers is that with the improvement of people’s living standards, people’s demands for environmental protection are also getting higher and higher. Solid wood furniture just caters to this demand and will be very popular.