Many things in life are connected, although not the same, but the truth can always draw three points. The focus of piano performance is rhythm. Only good rhythm can have good melody, good music, sales work, but the rhythm of the piano is more delicate. So what kind of rhythm does marketing choose? Is Zhang Ruimin saying that fast fish eat slow fish? Is the speed of Niu Gensheng the power? I am afraid not always, what is the speed of Zhang Ruimin Haier's fast fish now? The speed of Niu Gensheng also shows negative power. The history of the Chinese people's five thousand years of development is the history of marketing. Success is not a question of speed, but a question of rhythm. What is the rhythm? Rhythm is the degree to which your work and opportunity match, and whether the dance steps of the two can be coordinated. There is an old saying that it is better to come as early as possible. This should be the ability and level of grasping the rhythm. How to choose the rhythm of sales? I want to first understand three issues: front, material. All kinds of sales should be prepared as much as possible, your products, prices, promotion follow-up, channel support, market control, all aspects must let you know. This point is not clear, it means you have no piano, what do you talk about rhythm? Second, technical. Which aspect do you know, from which aspect do you start with a large terminal? Start with the dealer? Starting from a small store? Starting with the product? Start with advertising? Start with the momentum? Starting with market research? Technically, I have to show it. If you don't have it, don't come hard. You won't be water. Don't be a lifeguard. You don't know how to use electricity. Don't play with transformers. If you are not familiar with the product, don't go directly to the market. It's like Just like playing the piano, you have to play a few songs first, otherwise you can't make a good sound. Third, in the art, this point is more difficult. There must be fine, fine and professional, and there are blogs on the blog. They all sing, you have to be a singer to a singer to an artist. These must be played on the spot, with technical support, material protection, intellectual and experience to ensure that this is art. The same is true for sales. The level is practiced, and the usual accumulation, mental, and evental events can be integrated. I have figured out these three questions and mastered these three aspects. We can talk about the choice of the rhythm of sales. Take fast-moving consumer goods as an example. The rhythm of sales pays attention to five words: flat, steady, sinking, starting, shocking, and then five words: flat, steady, sinking, starting, shaking, so looping up, no, this It is the so-called wave-like advancement, spiraling up, developing and lasting. First of all: "flat" "Ping" is harder now. Everyone is talking about the emergence of a different army. "Eyeball economy" can look at the winners. Which one does not start from "ping"? Qin Chi wine, three oral liquid snow blows away, and Lenovo, Wahaha, Master Kong is still young? It’s very common to get up. It’s not ordinary for a small company from a small factory to grow up. An old man is still unknown. If he lives to 99, the township is very strange. If he lives to 109, he is famous in the province. If he lives to 199, I am afraid that everyone on earth knows it. Coca-Cola is the old man in the country. "Ping" is "an", "an" is "long", and it is precisely the pre-existing and more important rhythm of sales. Which piece of music comes up with a high pitch, I am afraid that people have long suspected that the instrument is broken. Secondly: "stable" "Ping" is the structural quality, "stable" is the psychological quality, the more people in the heart are more stable, the sales are also the same, now the cattle are engaged in sales, not through my introduction, let you buy one more, but my gas Leisure, let you think that if you don't buy, you will lose money, you can buy as much as you can, and you have to thank me. Zhao Benshan sells this very much, of course, the results are generally good. This is a joke, and the truth is not a joke. A good salesperson should use your eyes and ears to work, and use your temperament and spirit to create performance. "Steady" is a realm and an indispensable quality in marketing. No matter how fast or slow your playing, the stability is based on the front. The same is true for sales. Lecture 3: "Shen", the darkness before dawn is "sinking". The retreat of a few steps of sprinting is "sinking". "Shen" is to make some preparations on the basis of "stable", let it be, adjust a bit. Sales and life are the same, there must be an adjustment period, do not give up because of temporary sales, low performance and inferiority, this is the time to sink into the heart, to adjust the period, let out the adjustment space. Of course, in terms of technology, we must take the initiative to sink in the art, and sink better than the passive one. Just like the singing of the small Shenyang, the active quiet for a few seconds, then the voice quickly rises. Lecture 4: "Getting up" Before and after are preparations, now is the beginning of the offensive, sales must be timely, and must not only play no rise, no breakthrough, no innovation. Regardless of whether it is a business person or a company, it is necessary to grasp the opportunity correctly, so that your technology, art, and material can play a larger role at the same time, and resources will be matched. At this time, the sales rhythm is exactly what many companies have been pursuing. As long as the timing is right and the skills are available, there is little sales. Lecture 5: "Shock" "Shock" is the climax of "starting", that is, Mengniu's super girl fire, that is, Lenovo's acquisition of IBM, must make the climax become a classic, let it become excellence. The flash point of a salesperson and a sales company will appear at this moment. This is the rhythm of the music. The rest is the next reincarnation. Always remember that the climax is indispensable, but it is also short-lived. Although the meaning is still unfinished, it is now calm. Niu Gensheng's Mengniu may have forgotten this point, thinking that his orgasm is forever, or that he is deceiving himself and think that he can create a climax. As a result, OMP after the melamine is happening frequently. Master the rhythm of sales, understand the truth of things estrus, you may win or lose, not defeated, but succeeded.