CCTV Spring Festival Evening has repeatedly implanted advertisements of many companies, especially the promotion of Sohu website in Zhao Benshan's essay "Not bad money", so that the Sohu brand image soared. The booming CCTV Spring Festival Evening has made implantable marketing a hot topic in the marketing world. In the CCTV and a number of provincial-level TV broadcasts of the opening spring drama "Walking West", there have been many scenes of drinking alcohol. For example, after Tian Qing was rescued from the court, the boss apologized. When he was shocked by Tian Qing, "This is the fine wine of Shanxi. Today, I would like to apologize to Tian Qing and give Tian Qing a shock. ". There are not many words, but the long history of alcoholism is vividly set off. The boss used the alcoholism to express his apology on such an important occasion, and raised the brand image of alcoholism to a higher level. "Walking West" is an inspirational historical entrepreneurial TV series, which set a new high in 2009 TV dramas in the country. The ingenious immigration of alcoholism in the play has made the alcoholism a sudden rise in 2009, and the continuous daily limit in the alcoholic stock market has proved this. This shows the power of implantable marketing. The so-called implantable marketing is to embed a brand of products or other forms of advertising in literary and artistic works such as film and television and evening parties. Implantable marketing is like soft text, which is soft advertising. It makes the audience taste the brand. The high-end image of the brand is highlighted in the process of the brand. It will leave the impression that the brand must be the brand and will give consumption. The impression of the brand's high market share is left behind. Film and television works have a certain role in consumer guidance. With the popularity of film and television works, some consumers will produce follow-up consumption and try the brand. The brand's old customers will be more loyal to the brand, improve satisfaction, repeat consumption and even recommend others to consume the brand. Implant marketing is actually used not only in film and television works, but also in texts such as novels. Designated supplies at many important conferences and ceremonies are also an implantable marketing. Even emerging blogs or podcasts can be embedded in a variety of brands. Not all products are suitable for implantable marketing, and general consumer goods are more suitable for applications, such as costumes worn by actors, drinks, foods eaten, cosmetics, mobile phones, etc. The two key points of successful implant marketing are that it should be based on the plot of the work, cleverly implanted, and can not make consumers have a rebellious mentality. The blunt implant will have a negative effect on the brand; the second is the spread of the work. If the work spreads too few people, even the best implants are in vain, so the implanted brand must choose a hot or circulation work. In fact, "Walking West" has a lot of deficiencies in implant marketing. It seems to be a bit of a slap in the face and lacks careful planning. For example, in TV dramas, Shanxi vinegar has been mentioned many times. If an old brand vinegar brand is cleverly embedded in the scene of the work, then the brand will definitely be popular in China. "Walking West Port" as a TV drama promoted by CCTV and Shanxi government, from the script creation to film and television shooting should set up an implant marketing promotion team, specializing in the brand's implantation. CCTV created nearly 500 million in revenue in the Spring Festival Evening in 2009, and the advertising was indispensable. If there is a professional planning team responsible for brand implantation in "Walking West", a large number of Shanxi enterprises may rise in the Chinese market. Although implantable marketing is a good form of soft advertising, it must control the number and frequency of implanted brands. Otherwise, it will become a commercial broadcast. Implanted marketing has only been in China for more than a decade, and it is hoped that it will develop healthily in the Chinese market.