Crystal giant Chinese two giants wrestling

Since the 18th century, the French Palace of Versailles had the first crystal lamp, and the splendid crystal lamp became the eternal theme of the lighting industry.

Since the reform and opening up, China's Nanan Yellow River Mountain in Fujian Province (having Hong Kong identity) has been investing in the production of the company's Van der Sailing Manufacturing Company in the name of Hong Kong Merchants, which resulted in the first brand of crystal lamps for more than ten years, and later, the Vatican. The distributors of the game spotted this opportunity-creating brand - Wenxing, production, skills, and development and design staff all from the Versailles.

At that time, there was actually a company that competed for the first brand of China's Crystal Lights, and Dongguan Humen Baohui Lighting. Baohui’s boss was originally a mainlander who had sneaked into Hong Kong. After the reforms and opening up, he used the reputation of Hong Kong businessmen to obtain preferential policies to invest in Dongguan. Unlike the Bank of China, Baohui initially focused on exporting, and the Bank focused on the domestic market.

In the crystal lamp industry, the Vallée has always been the leader, and it is nowhere to be seen in the country. So Huangshan Mountain invested in the Changping town to open the first four-star hotel, the Varese Hotel. Unexpectedly, a little bit of God has been exploited by the text line, the text of the line all the way to attack the city, and soon to the van Versailles hit the water, became the first brand of Chinese crystal lamp.

However, the good times did not last long. The three brothers in the family business had their differences and their business had plummeted. Jinda, who had been peeping in Dongguan for a long time, was born. Jinda’s boss, Fat Man (Cantonese calls him Fat Man), and his wife, Shi Folan, first opened a store in Shenzhen and opened a factory in Dongguan Wanjiang in 1998. As a result, the lack of a market first-line brand gave Jinda a heaven-sucking opportunity so that it could take it comfortably. Towards the front desk, it became the first brand of the Chinese Crystal Lights, and left the text and the Versailles far behind.

Two flowers bloom each. Wang Quanzhi, the younger brother of Baohui’s boss Wang Guizhi, opened a hundred-odd square meter lighting shop in Dongguan, which was the earliest location on the Guantong Road’s existing J-tong Talent Market Hall C. Because Dongguan City did not have a decent lighting shop at that time, and Dongguan's entire city development and construction spurred domestic and international turmoil. With the support of Wang Quanzhi’s well-established and brother factory, Wang Quanzhi’s Jinghui Lighting soon developed into three stores and became Dongguan lighting retail giant. At this moment, Jin Da's male owner, Jianjian Jian, and his hostess, Shi Fulan, are reluctant to give up such a tempting cake at the front door. In 2005, Dongguan's annual consumer lighting lighting products exceeded RMB 500 million. Jinda Lighting's first retail store is in Jingjing. Hui opened the business decisively.

At the height of prosperity, Jinda and Jinghui had three stores on Hongcai Road in Garden Village, Dongguan City. When the two competitions were most intense, the crystal lamps were turned on until evening at 10:00. At that time, the scene was spectacular. It was estimated that each time Photovoltaic fees for households have reached tens of thousands each month. Jinghui has created a good performance with annual profits of tens of millions!

Jinghui, who has gained the upper hand in retail, opened the flagship store to the Dongcheng Trade Circle in Dongcheng, Dongcheng, Dongguan, known as the Dongcheng Rich Area, leaving Jinda behind. Due to the heavy losses in foreign sales, the factory Baohui, which is backed by Jinghui, has also started to compete for the first brand of the domestic crystal lamp. Olainisi, which is owned by Baohui, has begun to fully exert its efforts in the Chinese mainland market, and started to replace the older brother in the second half of 2008. It is precisely the owner of Jinghui’s Wang Quanzhi who personally deals with the knife.

In turn, Jinda settled on the first brand of domestic crystal lamps. This reminiscent of the hometown of Dongguan, this big cake, spending money in the crystal flagship store next door two or three hundred meters opened a Jinda Life Museum flagship store. On the evening of November 21st, 2009, the awarding ceremony of the ten most respected interior designers in Dongguan and the opening ceremony of Jinda Life Museum were held. It means that the two giants of crystal lamps in China are fighting for the first war not only in the national category, but also In the two old nests Dongguan also started.

Today, the top three companies in China that still firmly occupy the top of the crystal lamps are still in Dongguan, Jinda, Baohui, and Valleuil. They all use Swarovski crystal pendants and have their own electroplating process, although the Kaiyuan Group in Zhongshan Qi Qi and other companies can not be reconciled to this situation, but in a short period of time because of the production process can not catch up with Dongguan, can only see Guan Xingtan.