Home Textiles: Opportunities in the West Are Not Difficult to Have Secrets

Recently, the groundbreaking ceremony for the first phase of District C of Chengdu Huamao Home Textile City was held in Pengzhou Industrial Development Zone. The foundation laying ceremony has just ended. When asked if it is possible to purchase or rent a factory, the person in charge of Huamao Chengdu Home Textile City stated that the first phase of Huamao Chengdu Home Textiles City had been sold out. Enterprises would like to settle in this industrial park and they need to wait until the second. The project will open.

The news was shocking. There were more than 300,000 square meters of professional home textile production parks. The last area had just started construction and it had all been sold out, which was in stark contrast to the dilemma of difficulty in attracting businesses in other regions.

What's in the west?

What resources are so attractive to the ministry? The author has learned that the firestorm of Huamao Chengdu Home Textiles City is not only due to what kind of resources are in the west, but it has a lot to do with the market environment this year.

In the first half of 2011, home textile companies reported that the most problem was the high cost of labor. After the Spring Festival, the cost of labor rose steadily. Many companies raised their wages by about 20% in order to ensure normal start-up. Wang Zhongsheng, chairman of Shandong Yongxiang Group, located in the coastal area, said that the average monthly salary and subsidies for workers have been raised by 400 yuan this year. After the 'five insurances and one gold' payment base has been raised, the company has spent more than 11 million yuan annually. In addition, energy prices such as oil prices, coal prices, and electricity prices have risen, making the company's operating management costs and operating costs continue to increase.

In May, many companies began to wait to hold the new autumn/winter 2011 conference and investment promotion. In the past three months, most of the domestic brands have completed the investment promotion work in the second half of the year. As for the outcome, the company has its own account in mind. Some brands said that more and more home textile brands, ordering at this time is one after another, which caused the franchisee to wait in the comparative state of mind. They are not in a hurry to place orders, but look at a few more to find the best product. There are also franchisees clearly stated that they are not actively placing orders, but also because of their own inventory backlog.

Whether it is the excessively high labor costs in the central and eastern regions or the unresponsive distribution agencies, they all inspire the idea that the enterprises in the east focus on resuming development in the west. Now it seems that they need to seriously consider going west to find excellent agents and a good market. The timing. The data shows that sales in the western home textile market are increasing year by year.

However, the development of the western region is no longer a new topic. Why do many companies fail to act? "I don't trust." The company voiced his thoughts. “We have not touched the western market. The most worrying questions are: Is the infrastructure there perfect? ​​What is the reputation of the market? Is the fund recovery going smoothly? Is the property management in place?” This series of issues reflects the fact that entrepreneurs in the western market have not yet been inspected. Worry.

What resources are there in the west? Why did you set such a major project in Sichuan? The person in charge in Pengzhou stated that the cost of land for labor in Sichuan is relatively low, and there are abundant cotton resources here. Apparel home textile companies can easily control manpower and transportation costs. In addition, the clothing and home textile industry in Chengdu and Pengzhou has developed relatively well. The key is that this market has great potential and a good prospect.

It is not difficult to have secrets as early as 2009, the western home textile industry project officially started in Pengzhou. The development of Huamao Chengdu Home Textiles City was implemented step by step according to the plan. At the end of 2009, the first phase of the project was formally started. In the first phase of 2010, Phase A was delivered and used, and more than 200 companies signed into the park. With the construction of Zones B and C in 2011, investment promotion work was also advanced and ended early.

What are the secrets of Huamao Chengdu Home Textiles City? Concentration and professionalism are features that are easier to find. Pengzhou devotes itself to building three industrial parks, namely Huamao Chengdu Home Textile City, which specializes in home textile industry, Shengtai Industrial Park, which covers two major textile products of clothing and home textile, and Wancheng Industrial Park, which specializes in fine clothing, and relies on professional property companies. management. The settled companies adopt the model of the front shop and the rear shop, have sufficient product display space and processing workshops, and are conducive to agents and franchisees to visit and visit.

Manager of Marketing Department of Huamao Chengdu Home Textiles City said: “Chengdu Home Textile City has been pursuing the goal of creating a high-quality home textile park from the very beginning. It is located in the heart of the production zone, west of the Shaxi Line and Cheng Peng High Speed ​​Rail, and has obvious advantages in regional location. As the main developer, Huamao Construction Co., Ltd., together with Chengdu Industrial Investment Group, has invested hundreds of millions of dollars to build the capital of China's garment home textiles, and we have also hired a nationally renowned planning team to travel to the country. The most well-known market conducted extensive market research and proposed a build plan."

“In addition, many home textile companies have had experience with demolition and dissatisfaction with property management. This has greatly affected the development of enterprises. Those who visited Huamao Home Textile Industrial Park are very reassuring. The settled companies can also join the park. The procurement coalition, regardless of the size of the purchase, can enjoy preferential prices for large orders, which is very beneficial to improve the competitiveness of enterprises. This is the advantage of industrial parks to integrate resources,” he added.

At present, most of the enterprises in the first phase are local companies. This is also the first step of the Huamao Home Textile City - local companies are first concentrated. Mercury Home Textiles Sichuan headquarters, Red Fuji Home Textiles, Blue Silk Feather Textile and other brands have also taken the lead. Manager Fu said that the second phase of the project will be mainly for the home textile enterprises across the country.

Although we can't forget the past, it seems that the western home textile market has a good momentum of development and a bright future. However, many home textile industry clusters or enterprise gathering sites still cannot be ignored.

The largest concentration of companies gathered here is the issue of environmental protection. While attracting investment and development, the park must not forget the role of reminding and supervising the environmental protection of enterprises. In this regard, Ma Bin, president of Chengdu Huamao Hongye Construction Investment Co., Ltd., stated: “Environmental protection is a must. Western development cannot be followed by roads that are polluted first.”

Second, regulating the market order is also crucial to promoting the development of enterprises and industries. In addition, after all, the western market has not yet been fully developed. Western industrial parks need to be bigger and stronger, and it is indispensable for the government to actively cooperate with the provision of favorable policies. Now, Chengdu and other places have already started home textile exhibitions, but their professionalism needs to be strengthened. Holding targeted, professional exhibitions plays an important role in the development of an area's industries. The western market began to excavate after years of development in the eastern part of the country, and it should avoid mistakes made by early industrial development.