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Knoc whole joint sponsorship "love fight will win" finals ended
"I am willing to do it, like a chicken who will lay eggs, but I will not speak." Frank, sincere and full of wisdom speaks out of his diligent and entrepreneurial spirit. On the evening of July 7, Nochi whole-sponsored domestic first-ever start-up reality show - southeast TV "love spell will win" ended, the feast chicken project with a total score of 21 votes, eventually won the 2013 "China good Project "title. Knock out elaborate new version of the advertising blockbuster, but also appeared in the night of winning, aroused enthusiastic attention and response. It is understood that the film to "fashion revolution" as the theme, is the joint creation of the United States and Europe's top creative team shot made, it is this year's new brand strategy upgrade and brand promotion an important part. The commercials in the "love spell will win" final night running, is the debut, in August to December will also have a more systematic and three-dimensional deployment, fully detonated the "fashion revolution", promote "fashion No distance "Knoch this brand new slogan. Throughout the "love fight will win," the entire race, Nuoqi in the finals show put on new commercials is Knoch combined with "love spell will win" program for the overall marketing of the ring. In the official launch of the cooperation, the program has not yet broadcast, Nochi done preheating in the national stores, and organized the planning of the "store sun", a prize microblogging, WeChat activities. Once launched, the event immediately aroused the active attention and interaction of consumers. They all took photos to Weibo and WeChat friends circles and introduced Nooch's sponsorship to friends and family around. Of course, all the internal and external publicity and campaign are based on bundled marketing propaganda of Nochi and "love to fight will win" program broadcast. Noci mainly through programs, promotional films, the host repeatedly referred to the business name, occupy a lot of screen time, increasing the audience impression, so as to enhance visibility. In order to promote the publicity effect and maximize its intensity, before the broadcast of each program, Knockoff official microblogging and WeChat also launched a variety of interactive activities such as discovering Noci, entrepreneurship testimonials, prize watching, prize sharing and other micro-marketing activity. The two-pronged interactive marketing has greatly mobilized the participation of the audience and fans, and further enhanced the publicity and marketing effectiveness of Knox's joint sponsorship of "love spell will win". In addition, Nuoqi Taobao flagship store has also elaborately decorated the relevant topic page, for the workplace elite selection of a variety of "innovation, hard work, integrity, play" the spirit of fashion clothing, this co-sponsored marketing activities implemented to the audience, the real needs of fans on. Knox this co-sponsored "love spell will win" marketing activities, followed a consistent systematic, three-dimensional, all-round marketing strategy: publicity in the past, followed by marketing, sales subsequently; line to help front line, Online echoes offline; social media propaganda fission instantly split, all marketing activities blend staggered and effectively promote the participation of target groups, which greatly expanded the publicity in the sponsorship of Nochi breadth and depth. Nowadays entertainment marketing is flooded with various satellite TVs, and Nochi sponsors large-scale entrepreneurial reality shows and impresses peers, media and consumers alike. The joint sponsorship of southeast Satellite TV "love spell will win", is the Nochi and TV series, the movie after another bold attempt, but also the first time Nochi and TV to work together, and Noci with rich marketing actual combat experience, through online Under the layout of the marketing strategy, effectively enhance the brand awareness of Nuoqi.