Qingdao original design strength, stunning OMC fashion release day

On May 19th, 2017 Qingdao International Design Week “Fashion Release Day” theme event was grandly opened in the Oriental Fashion Center, brought by Qingdao original designers represented by Gao Lixin, Zhao Yulong, Xie Liwei, Yu Jia, Ren Lizhong and Michelle Jin. A very individual work, unreservedly showing the creativity of the sky. At the event, the Oriental Fashion Center released the first designer incubator platform in Shandong, and signed a park agreement with 14 designers including Qingdao original designers to help the original designer's fashion dreams take off.

The stunning appearance of this event is inseparable from the strong support of the Qingdao Fashion Designers Association. It is the designer resources that rely on its platform. This visual feast is vividly staged! This is a gathering of Qingdao original designers. Different styles and different design concepts are here to collide with each other and to create a new wave.

Qingdao local fashion design works debut

Korean new [Enma Xiu Dan]

Known as the most "one belt, one road" traditional cultural heritage - Emma Xiu Dan clothing, has always adhered to "the road of their own", to be a real cheongsam, the Chinese traditional culture and Chinese elements into the cheongsam. Its founder is “2017 Qingdao International Design Week Fashion Release Day”, one of the most experienced local designers in Qingdao. She is the design director of Qingdao Enma Xiulan Garment Co., Ltd. and the designer of Oriental Fashion Center – Gao Lixin.

Her design highlights her innate romantic factors and makes women's charms bloom. The Shanghai style cheongsam displayed on the scene perfectly blends classical and modern, fashion and tradition, highlighting the elegant personality and interpretation of the Chinese nation's charm.

Zhao Yulong·[Millennium]

The nationality is the world, let the Chinese elements become more vital and move towards the international stage. The Millennium brand is dominated by high fashion and incorporates Chinese elements to inject new vitality into clothing. Its founder, Zhao Yulong, is a member of the China Fashion Art Steering Committee and a contract designer at the Oriental Fashion Center.

His design incorporates an in-depth understanding of Chinese clothing and shows the Chinese elements to the fullest. The live interpretation of the wedding series is the perfect communication of his design concept.

Xie Liwei [LEEWAY Xie Liwei]

Xie Liwei, the top ten designer of Qingdao, is the founder of LEEWAY Xie Liwei brand. She specializes in using natural materials to convey fashion concepts in the simplest design language. Exquisite tailoring, minimalist design, a light and big show to start. The scene is full of childlike small model catwalks, but also brings the atmosphere to a climax.

余佳·[I VESTITI YJ]

The first batch of contract designers in the Oriental Fashion Center in 2017, Yu Jia, is the founder of I VESTITI YJ brand. Her design emphasizes the beauty of women's lines, pure and vital. The series of works on display at the show show the exquisiteness of women and make them elegant.

Ren Lizhong·[Kirin]

Ren Lizhong, founder of Kirin brand, haute couture designer, neoclassical design style advocate. His designs are made of high-quality, comfortable fabrics that show understated luxury. The live interpretation of the series of custom women's clothing shows the perfect blend of classic and fashion, shaping the unique beauty of women.

Michelle Jin·[Michelle Jin]

Michelle Jin, the founder of Michelle Jin's private custom brand, she incorporates artistic elements into men's design and is hand-customized. The live interpretation of the series of custom men's clothing is very gentlemanly charm, showing a sense of respect.

The rise of Qingdao original design power

As a traditional textile province in Shandong, the transformation and upgrading of the garment industry has provided a rare opportunity for designers. The fashion power of Qingdao City is waiting to break out. Avant-garde fashion sense, solid art foundation, sensitive market sense of smell. The rise of Qingdao's original design power represented by Gao Lixin, Zhao Yulong, Xie Liwei, Yu Jia, Ren Lizhong and Michelle Jin has injected a steady stream of fresh energy into the field of fashion design in Qingdao and China.

As early as last January, Qingdao Fashion Designers Association signed a strategic cooperation agreement with Oriental Fashion Center. The two sides gathered design innovation forces around the Oriental Fashion Center to serve the development of Qingdao garment industry and urban fashion culture, and launched strategic cooperation. This year, we set up a working place in the Oriental Fashion Center to promote the transformation and upgrading of the Qingdao garment industry and stimulate the continuous innovation of the Qingdao garment industry in the future.

Designer's professional service provider

It is reported that the high-end industrial service project “FASHION WOW IN OMC series” initiated by the Oriental Fashion Center has been launched since October 2016. In March and April 2017, the Oriental Fashion Center teamed up with more than 60 designers to present at the China International Fashion Week DHUB Exhibition. With the Shanghai Fashion Week MODE exhibition, and become a strategic partner of DHUB exhibition, at the MODE exhibition, more than 9 million orders were obtained for participating brands. In April 2017, it signed a strategic cooperation memorandum with Shanghai International Fashion Education Center (SIFEC). The two sides jointly created Shandong's first “fashion industry theme library” in the Oriental Fashion Center Park, as well as fashion education, talent cultivation and cutting-edge design. Strategic cooperation in areas such as teacher incubation. At the end of April, the “Homewear Fashion Innovation Salon” was held, and the Shantou Homewear Research Institute reached a joint cooperation with the overseas e-commerce platform, the creation space platform, and the product design and development sharing platform to utilize the market resources of Shantou enterprises and the processing advantages of Qingdao enterprises. Promote mutual promotion and mutual benefit in the home service industry.

Responsible Editor: Business Internship