On August 3, 2004, Sogou was established as a search engine brand within Sohu. Sogou has been through a total of ten years. Sogou is a very special company in the current domestic interconnection pattern. First, it is The product of Sohu's internal entrepreneurship, followed by it is the industry's largest "variable"; Third, Sogou in the development process, innovation has always been its mark. Therefore, when such a company with a sample of significance walks through the first decade, we review and analyze its development and history, and sort out its “growth†path, perhaps better able to clearly understand the Chinese Internet industry, especially The development of search engine industry can also leave some thoughts. In general, the development process of Sogou can basically be summarized into three stages, namely, the period of internal entrepreneurship, independent operation and Tencent’s shareholding. Internal Entrepreneurship: Entering the Brand Time: August 2004 - August 2010 Keywords: crouching, innovation August 3, 2004, the search search was born. With the fearless mentality of the ignorant, Wang Xiaochuan scored this Baidu has been working hard for 4 years and has occupied the absolute dominant position in the market. During this period, Sogou search and Wang Xiaochuan were silently working, but there are also many bright spots. First, after Sohu acquired go2map in 2005, Sogou search became the first search engine to provide a map search service; the second was in the industry in 2006. First introduced the use of advanced search engine technology developed "Internet input method"; the third is the end of 2008, launched the main high-speed Sogou browser. In particular, the input method has achieved unprecedented success, but also made Sogou become a household name Internet brand in one fell swoop . Looking back on this period, Sogou search can be said to be in a period of hibernation. It has been silently hiding behind the input method. In fact, the success of the input method is actually based on Sogou search. Because of the large search database, Sogou’s Internet input method can be more intelligent than the traditional input method, the word bank is more abundant, and users are better understood. Independent Operation Period: Three-stage Rocket Model Leads Development Time: August 2010 - September 2013 Keywords: independence, transcendence The success of Sogou input method allowed Sogou to become the top three Internet brands for users, which also allowed Zhang Chaoyang to see the unlimited possibilities of Sogou. As a result, Zhang Chaoyang introduced Alibaba's capital injection in August 2010 and will search for dogs. Separated from the Sohu Group and operated as an independent subsidiary, this is undoubtedly the most critical reason why Sogou has achieved rapid development in subsequent years. If the input method is unintentional, and Sogou's browser is intentionally laid out by Wang Xiaochuan, in fact, before Wang Xiaochuan proposed the "three-tiered rocket model," no one in the industry can actually enter the input method, browser, and search business. So closely connected. The reason why Sogou was able to develop independently is not only due to the strong market share of Sogou input method, but also the “three-stage rocket model†that is based on the input method, browser, and search. Through the three-level rocket model, Sogou’s search is directly promoted. At the end of September 2011, it surpassed Google China and became the second largest Chinese search engine. This also laid the foundation for Sogou’s introduction of Tencent as a strategic investor in September 2013. After Tencent's Shares: Forces Search Market, Enters Frontal Battlefield Time: September 2013 - Present Keywords: fusion, offense Sogou’s three-stage rocket model was effective in the initial stage of the Sogou search market. However, due to the strong tool attributes and lightweight client of the Sogou input method, when Sogou’s search market reached a mass level, only Rely on the input method and browser to drive Sogou search can not be more successful. At this time, Sogou search will need to find a bigger product or partner to achieve the break. In fact, according to the essence of the three-tiered rocket model, Sogou will turn its attention to Tencent. Tencent is undoubtedly the best partner. Especially in Sogou’s most debilitated mobile terminal, there are obvious advantages, not only the WeChat mobile Internet ticket, but also the mobile phone qq, application treasure, qq space, and so on. The most important thing is that Tencent has qq browser, wireless search and sogou business is highly coincident, and can form complementary products with Sogou's product line. It has reached a strategic cooperation with Tencent into SOSO, in line with Tencent and Sogou common Benefits, and can directly improve Sogou search market share in wireless search. And Sogou's recent financial report also shows that after Tencent strategy shares, sogou wireless search market share has leapt to the second industry. In cooperation with Tencent Strategy, it also achieved the “sougou model†and was also known as the “Tengxin married woman†model. After this, Tencent repeatedly copied the “sougou model†and invested in shares including Jingdong, Dianping, and 58 cities. Many companies within the company, the giants are not just capital stocks, but also need to import resources into the shares of companies, becoming giants of a new investment model. What can be clearly seen is that, since Tencent’s shares, New Sogou has significantly accelerated the pace of attacking the search market. In particular, in recent months, Sogou search has taken actions every month, such as launching a new logo in May. And launched Sogou mobile phone search Android version; in June exclusive feature on the line - WeChat search; formally launched the WeChat search function in July, and launched Sogou mobile phone search iOS version. In August sogou search ushered in a 10-year-old birthday, according to the previous rhythm , Sogou search will give yourself a big birthday gift. In fact, ten years later, Sogou has grown from a team that has been marginalized several times within Sohu to the business that Sohu and Zhang Chaoyang value the most. Sogou and Wang Xiaochuan have also proved that the search market is still developing through 10 years of development. Great achievement. Sogou search was lost during the development of the decade, but it eventually returned to the right path. As a search-starting company, it now washed away its lead, and Sogou finally returned to the positive market of search. The original link: Sogou decade inventory: 3 development period and 6 major keywords Disclaimer: CSDN has published this article for the purpose of passing more information, and does not mean that it agrees with its point of view or confirms its description. top 0 Step on 0 Recommended reading related topics: China Internet Association 360 site navigation Qihoo 360 network world Matthew effect of the Ministry of Industry and Information Technology related articles the recent report Apple will hold a new generation of iPhone conference on September 9 Traditional Enterprises: What to do in the face of open source? 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Sogou's decade inventory: 3 development periods and 6 major keywords
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