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Send Haddon children's clothing brand decision value
Increasingly fierce market competition today, no matter which industry are trying to break their head in the industry to create their own sky, how can we make a difference in many similar products it, I believe this is every company every company in the The direction of hard work. To send more children's clothing that, want to stand firm, one must have accurate product positioning, the second is to have a perfect marketing program. To send more children's clothing that, whether it is routine management or planning activities should focus on positioning their own brand to start, the company's resources to re-set the strategic positioning. If the brand positioning for the happy, then from the store layout to store staff can deliver a happy atmosphere, and if it is a noble children's clothing, then whether the little girl can feel the door is a princess. Do you want to decorate the shop, decoration of the British classical palace or marine adventure is good, we must carefully consider. Different enterprises should have different positions and can utilize the resources of the enterprises around the positioning. If the positioning is not clear, a great variety of things may be done without leaving any impression. Fido children pointed out that the children's clothing brand positioning to be combined with reality, both corporate vision, but also the market recognized. To send more children's clothing in the channel already have some basis, manifested in the large number, high quality, diversified, to send more children's clothing brand demand in the need to be more clear. Send Kiddo Children's clothing hope to convey the joy of growth to customers, showing a happy, healthy, diverse and freely growing culture. "For China's children's wear enterprises, the most important thing is to design the ability to do the brand needs to be clear first of all what they want to convey to consumers." China's current domestic children's clothing there is a big problem is that between the brands too The same, send Haddon children's wear hope to make the brand differentiation, hope to make the brand spirit is optimistic, quality, respect for children and fun. From the optimistic point of view, I hope to give children a happy feeling, from the quality, hope that the clothing has the comfort, security, respect from the perspective of children, giving their own choices, rather than standing on the adult point of view. "Brand fine do not need to catchy, and need to implement every detail of the design, through to the actual sales action to go.Positioning is the first step, there is no positioning, the design will have no sense of direction.In fact, well-known global Children's clothing brand is very different, to express the spirit and values ​​of the brand, such as the fashion features, or academic classic, China's children's wear must eventually return from the price war to the product itself, from the design Reflects to convey to consumers the concept and way of Life.