A. EMA age positioning: The locked-in consumer groups are between the ages of 25 and 38. They are confident, optimistic, have a positive attitude to life, have stable income, have good cultural accomplishments and a background in their lives. Website: http:// Prev 1 2345 Next Full Story 
Fashion does not follow the flow, elegant but not vulgar.
B. EMA brand style: "Fashion, intellectual, romantic, tasteful", combining the cultural essence of the East and the West, the style strives for simplicity, generosity, subtle elegance, business style that can satisfy formal occasions, and reveals feminine femininity in a relaxed and casual style. .
C. EMA design concept: simple, atmospheric, attention to detail processing, emphasizing series of collocation, emphasizing mix and match between series, emphasizing wearability and comfort.
D. EMA price positioning for autumn and winter: between 300-1500 yuan.
EMA 08-09 autumn and winter fabrics:
A. Fabric Features: The roots of the domestic and foreign fabrics in the autumn/winter 08-09 trend, combined with the EMA's own style characteristics, we will use a slightly shiny and dark metal effect of the surface of the wool blend fabric;
The original untreated appearance of heavy fabrics; the changing heavy tissue knit fabrics; the elegant prints and fabrics of patterned cotton or satin fabrics; the smooth and glossy fabric creases and the soft, thick fabrics;
Natural fibers and natural blended fabrics; reasonable use of photosynthesis fibers to obtain fabrics like damask-like luster; gold and silver silk as a rule or with jacquard pattern; nostalgic coating and film processing fabrics.
Urban life taste Emma 08 autumn and winter women's new products
Ema inc Emma locks urban women aged 25-35. They reflect their personal tastes and values ​​through the harmonious combination of costumes. In addition to emphasizing the modern metropolis sense, Ema inc's costumes are designed for the public and easy to match. Each season, we develop the Dressy work series, Casual leisure series, Sporty sports series, and as a complete selection, let all ages and stylish Sensual women can be self-consistent with time and place, expressing the free and easy fashion style!