Beijing Gift Show strategic transformation seeks "transformation"

The 28th China Beijing International Gifts, Premiums and Houseware Fair will be unveiled at the China International Exhibition Center in Beijing from August 14th to 17th. Here you can not only appreciate the most exotic and fashionable new exotic gifts, but also include the health, environmental protection, and personality in one's home life practical equipment. No matter if you are a big buyer or an ordinary consumer, whether you are a professional buyer or a casual family, you will only come to the exhibition with a pair of discovered eyes and you will experience a different beauty of life.

Industry development meets bottlenecks, and self-upgrade creates unique features According to statistics from the China Gift Industry Research Institute, the total size of China's gift market is currently close to 800 billion. This figure once caused surprising surprises to the market makers involved. However, due to economic factors such as national policies and inflation, the performance of the gift industry in 2012 was weak. In this context, exhibitors who rely on the industry to provide in-depth services to both buyers and sellers also took the initiative to attack: from the “precision penetration” of Beijing's water test at the beginning of the year to the “multi-brand” of Shenzhen and to “Cheng Yun’s hurricane” in Chengdu. The limelight... China Gift Show is looking for new breakthroughs in anti-guest.

According to Yang Guangyuan, the managing director of Reed Huaqun, in order to enhance the “service value” of the Beijing Gifts Exhibition platform, this exhibition will continue to deepen the “precision penetration” strategy in spring. In addition to the regular exhibition services, it will provide exhibitors with a more professional “ Stationary docking service." During the exhibition, the organizer will build a platform for learners to learn to grow, deep-seated customer base, and effectively promote orders by setting up a wealth of activities such as the Huaqun Lecture Theatre, buyer special matchmaking meeting, e-commerce development forum, and interactive exhibition carnival.

Before the deadline, the exhibition has attracted nearly 1,500 exhibitors, including Wu Yutai, Samsonite, Saigon Group, and Zojirushi. Among them, Japan, South Korea, Spain and other international high-end business groups will allow you to enjoy the international trend without leaving Beijing.

Sketches, big vision. The professionals pointed out that Beijing International Gift Fair is worth looking forward to in terms of professionalism, scale, innovative service and innovative content. The one-stop service platform will surely establish a good communication platform for many manufacturers and buyers, and it will be of high end The development of the gift market will also play an active role in boosting.

Gifts "Lifestyle", Health, Personality, and Innovative Products Eye-catching With the improvement of the Chinese people's living standards and the change of gift ideas, reciprocity has become an integral part of life. Some research shows that 2013 will be the year for the rise of individual consumption, but well-behaved, stereotyped business gifts and festivals have been in the form. How can we send new ideas, send special features, and even send out feelings to become more and more people? Focus of attention.

According to a survey conducted by the Gift Industry Research Project Team, factors such as brand power, convenience, cost-effectiveness, sense of value, sense of experience, and scenario design influence the choice of gifts by consumers to varying degrees, while the health, individuality, and innovative value of daily life Gifts are more likely to receive consumer attention.

One of the highlights of this year's Beijing Gift Show is the arrival of a healthy green fashion. The exhibition attracted more than 50 domestic top-level food companies such as Daoxiang Village and Dasanyuan to participate in the exhibition. A wide variety of organic foods and health foods will bring a healthy and fashionable new “food” to the gift market. It can be foreseen that in the second half of the year, as the Mid-Autumn Festival and other festivals approach, similar innovation gifts and healthy green foods will become the darling of the gift market.

The new exotic products that combine fashion, value, and technology are still the highlights of the Gift Show: a green plant, “shaken up and down” can become a personal music player, water charging alarm clock, angry bird driving recorder Portable handheld video recorders ... I believe these innovative, cute, practical products not only can ignite your attention, but also lead the future trend of gifts.

If health is the trend, innovation is the soul of the gift show. Personality customization service will become the blue ocean for future gift market development. The Beijing Gift Show is a unique way to create calendars and desk calendars, aiming to enhance professional personal services. The value of traditional industry regeneration and innovation, and this feature is also reflected in gifts and household goods.

From now on, whether you are a person advocating healthy fashion, an enthusiastic fan of innovation, a leader in personal life, or a follower of high-end products, you can go to the exhibition for free by visiting http://reservation, and this August may be your way home. To Taobao, the Beijing Gift Show, I believe there will be more surprises waiting for you.

Attached: Beijing Reed Huaqun Exhibition Co., Ltd. introduced Beijing Reed Huaqun Exhibition Co., Ltd. is a joint venture established by Reed Exhibitions, Reed Huabo Exhibition Co., Ltd. and Beijing Qunxue Exhibition Co., Ltd. Comparing the advantages of industry resources, the China International Gifts, Premiums and Housewares Fair hosted by it has become the most authoritative, most professional and most influential gift exhibition in the North, and has laid the industry of the “Northern First Gift Show” in one fell swoop. status.