Islay's fashion down jacket fall/winter fashion soul's conversion

Fashion comes from life and returns to life. Life is the soul of fashion, and fashion is the coat of fashion. In the creative space of creation, we must use love to capture life and appreciate life. Fashion is the harmony of life, beauty and technology. Ilayyi as a life stage and emotional conversion is the consumer's greatest support for the Alayyi brand, but also a perfect interpretation of the slogan "Ilayaiyi, pay tribute to fashion" deep connotation.

Change due to innovation and development due to innovation

Islay believes that the down jacket can not only wear a curve, but also can wear out the beauty. Thus, at the very beginning of its creation, Ilayi redefines down jackets, pushing down jackets from bloated to light and thin, and changing the bloated shape of down jackets. Ever since, Avery has never stopped innovating and will innovate in product design and style every year. It continues to innovate breakthroughs in down apparel fabric technology, lock down technology and down apparel fashion, and is at the forefront of the industry.

Islay on the catwalk during the 2012 Autumn Winter New Product Launch Conference

Islay began with innovation, adhering to the "innovation as the soul of" the spirit of enterprise, its production of fashion down jacket in both design and style than the traditional down jacket has more surprises and breakthroughs. Islay has been practicing the slogan of "down apparel fashion" that he puts forward. It integrates more fashionable fashion elements into the design of down jackets. This makes Ilayyi's down jackets not only have fashionable fashion appearance but also have fashionable fashion spirit. Because of this, Islay down apparel is also subtly affecting the general consumer perception of down jackets.

Islay's innovation is not only reflected in the changes in the shape of the down jacket, but also in the grasp of the fashion trend. Islay seeks to meet the changing needs of women, under the influence of international fashion trends, and combined with the trend of international fashion trends, designers have personally rushed to the fashion capital of the world to express the consensus of modern urban new women on their own fashion; become The modern urban new women surpass oneself, self-reliance, self-expression, spiritual expression of the pursuit of individuality. To this end, Islay designed different levels of fashion down jacket to meet the deepest desire of women.

Ileai put this implicit and passionate love and modern women's spiritual pursuit of ideal life into the costume design concept, allowing urban women to perfectly interpret the ideal life of different roles in different occasions. Therefore, Islay not only meets the consumer demand for products, but also communicates the emotional interaction between Islay and consumers and the exchange of aesthetic fashion culture through the product. This is a profound connotation of Ilaya’s tribute to fashion.

Leading the trend and creating perfection

Each year, Islay's new products will be popular because of consumers' favor and love. However, Airaiyi does not like to be complacent, but is immersed in hard work, step by step, and makes consumers more satisfied with the products. Based on a thorough investigation of target consumer groups, target channels, and target markets, Ilayyi will upgrade product designs and styles every year, bringing many surprises to consumers.

Islay on the catwalk during the 2012 Autumn Winter New Product Launch Conference

The trend is changing rapidly. Only by grasping the pulse of fashion can it be a place in the market and in the minds of consumers. Based on an assessment of the situation, Islay aims to accurately target the consumer groups and work hard in the product design style to produce products that are more in line with fashion trends and market needs. Ellery's high-quality materials, fashion tailoring, ever-changing colors, elegant atmosphere, the positioning of product consumers to adjust to the 18-38-year-old pursuit of personalized fashion, focusing on the taste of life of new women.

Islay's product design style is fashionable and avant-garde, allowing consumers to have emotional conversion under the condition of chasing true self and fashionable trend. Indulge in women's self-reliance and self-confidence, and tap into their unlimited potential beauty. Let women have their own self-expression on the stage of life. This change will guide new women in the 21st century to create a new and perfect lifestyle with their own personality fashion, elegance and nobleness, and will open a new chapter in the era of female beauty.

Emotional Benefits, Ilayyi Exclusive

Alayi wants to bring everyone more than just products, but through the transformation and upgrading of the terminal's image, conveying an emotional interaction and cultural exchanges, a style of fashion and emotional pursuits and an inner-breath of fashion culture, so that everyone can wear Ilay. Women have become people walking on the avenue of fashion.

Alayi’s 2012 “Fashion China” Health Special Show

According to Ms. Chen Pin, president of Airlie Group, fashion is a kind of life phenomenon, and it is also an attitude. It also represents people's psychological needs. Therefore, in addition to focusing on professional information such as international and domestic popular elements, Islay will also pay attention to the needs of consumers. With new thinking and new vision, we continuously make breakthroughs, inputting endless passion and vitality to brands, and let consumers feel the brand's creativity.

Based on the changes in the modern consumer market environment and the pursuit of aesthetic tastes in life, Islay responds actively, comprehends the need for change, comprehends opportunities and challenges in change, dares to transform disadvantages into advantages in changes, and dares to turn opportunities into results. Islay believes that in order to survive in innovation, it will continue to gain strength in the future development.