Bosideng as Harvard internship base Gao Dekang shares business philosophy

Harvard University, a world-famous university, recently used Chinese down apparel leader Bosideng Co., Ltd. as an internship base for MBA students at its business school. This reporter learned from the deputy chairman of the China Garment Association and Gao Dekang, president of Bosideng Co., Ltd., who had just returned from the United States yesterday. Known information. Gao Dekang stated that he is willing to provide some of his company's negotiating examples to Harvard Business School for teaching use.

On the 21st of this month, at the Harvard University in the United States, Gao Dekang's 30-year growth experience and brand strategy implemented with Harvard University Jacqueline O'Neill, Harvard Business School Senior Associate Dean Richard, and Harvard Business School Prof. James James, the person in charge of negotiating teaching, and Warren, senior vice president of the Harvard Business School who visited China in 1979, exchanged ideas. Ms. O'Neill said that Gao Dekang’s entrepreneurial experience is a reflection of the many Americans’ experience of success from the beginning to the end, and it is very admirable. The university and the company also negotiated a long-term relationship between Harvard University and Bosideng. Harvard University will use Bosideng as an internship base for MBA students at its business school.

In the afternoon of the same day, Gao Dekang shared his 30-year entrepreneurial experience, experience and business philosophy with 100 Harvard students at the invitation of the Harvard Business School Asia Business Club. He also answered students' brand management, financing strategy and teamwork. , inheritance and other issues. It is reported that the high-level dialogue between Chinese giants and Harvard students aims to achieve the interaction between well-known Chinese companies and world-famous universities. Chinese enterprises rely on the talents of world-famous universities to accelerate their pace in achieving world-renowned brands. Harvard University, Using examples of business warfare from well-known Chinese companies to enrich their research results.

It is understood that in the past three years, Bosideng down jackets have gradually been recognized by US consumers with favorable prices, popular styles and humanistic marketing models, and have successfully entered the chain stores of Burlington and Century 21. Relying on its own brands and self-operated channels, Bosideng accumulated a total turnover of 80 million U.S. dollars in less than three years and successfully took hold of the U.S. market. Today, Bosideng products have successfully entered the markets of the United States, Japan, Canada, Russia, Switzerland, and Mongolia. In 2005, they exported more than 100 million U.S. dollars, an increase of 150% from the previous year. The trip to Gaode Kang Harvard is not only a beneficial attempt for the Chinese private entrepreneurs to strengthen exchanges and mutually beneficial cooperation with world-renowned institutions of higher learning, but also provides Bosideng with a good opportunity for market expansion in the United States.