Boulevard Jane Jane women's clothing to find the old owner of the brand

December 14, 2016, MIREDAR looking for a welcome Mama who came from afar - Miss Xiaoyi, Shanxi. After in-depth exchanges with Mr. Zheng Haipeng, head of marketing of MIREDAR Mimar brand, he finally joined MIREDAR to find Mima and became a member of Mimada family.

觅玛

When joining MIREDAR, she was already a successful clothing owner. She owns four handsome apparel stores in Xiaoyi, with more than seven years of experience in store operations. In the negotiations, Ms. Ren with great interest to talk about some of his sad to do the clothing process, but also to give some advice to new people:

1. The first thing a businessman should learn is to resist temptation

Womenswear market quite a mixed bag, a lot of conscience brand, join the scam is more. The pursuit of profit is always the purpose of business, which is understandable. But our eagerness for success is often exploited by bad brands. These brands are often good at camp franchisee psychology, such as the temptation to join a very low join the threshold, and its preferential joining policy. Plus gorgeous external packaging, so franchisees, especially novices are hard to detect.

Like a franchisee brand depends on the harbor, the company is not profitable, franchisees can not be alone. Some brands throw a huge temptation, more is not sincere, but a trap.

2. Product is the character

Products do not matter good or bad, in the huge Chinese market, basically every product can find a suitable consumer groups. However, for the brand, it seems that some imitation versions may be more marketable than the original ones, but the originals represent the brand's minimum respect for franchisees and consumers. However, behind the imitation version there is often a logic hidden behind .

The most rapid way to judge a brand's products, is to see how much the other temptation. Often looks more perfect brand, the more unreliable product quality. Because of good product, do not need too many words.

大道至简 觅玛女装老店主的品牌经

3. Discount is only the appearance of profit

Supply discount is a franchisee can not be avoided, which, after all, is directly related to the store profits. However, shops can make money, the product is the core. Products do not fly, consumers do not pay, and then low supply discount is a waste.

And we just need to calm down to understand that the low discount inside the water in the end how much? Who believe Lynx "double eleven" is half-price sales? Hanging prices and discount discounts are just numbers, but consumers pay for the reason: a good price. With the same cost of 100 products, hanging price of 400 and hanging price of 600 off the price of 3.8 3.8 fold, which is more favorable to the franchisee?

Of course, the ostensibly high price tag and low discounts are indeed a gimmick to attract customers, but perhaps we will be more rational when we know that Lynx "Double Eleven" has a 35% return rate. Word of mouth for the E-commerce may only be for people to sell again, for the physical store is a disaster. Customers may like the joy of bargaining success, but they hate being cheated.

Therefore, the recommendations for the choice of brand is: first look at the product, and then compare the price tag and supply discounts.

4. Choose a brand that says "ugly"

Everyone is willing to listen to good words, but doing business is not a house. Behind every successful person has a bitter, clothing owner can not be an exception. One is always tell you "clothing store how to make money" company; one is always tell you "do what you need clothing store." Which one do you choose? The former is hope you get goods as soon as possible, the latter is you want you to make long-term efforts to prepare.

Counterattack, very simple truth.

These are some suggestions for choosing the right brand, I hope to help make friends of clothing!

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