World Health Organization (WHO) statistics show that there are approximately 52 million deaths worldwide each year, of which 33% are due to microbial-related diseases. An important way to prevent infectious diseases is to cut off the path of pathogen transmission. Therefore, driven by modern consumption concepts such as health and hygiene, the promotion of the use of antibacterial products as an effective measure to inhibit bacterial growth and reproduction and reduce microbial infestation has attracted more and more attention. Household appliances, building materials, decorative materials with antibacterial functions, Textiles, clothing, kitchen utensils, sanitary ware and other products began to be favored. Under such a general trend of consumption, China's antibacterial industry has been booming.

Since the outbreak of the financial crisis in 2008, the world economy has withstood severe tests. At present, the European debt crisis is making the world economy go to the bottom. However, such an economic situation is also providing opportunities for the development of the antibacterial industry. Because in the face of the financial crisis, many labor-intensive companies began to find a way out. The best way to transform is to rely on new technologies to develop new products and expand into new markets. The antibacterial industry is precisely the emerging industry that is driven by high technology. In recent years, antibacterial function has become a goal of traditional material enterprises to transform into high-tech enterprises and enhance the added value of products.

From an industrial perspective, China's antibacterial industry has made remarkable progress in technology and application, and laid a good foundation for further industrial growth.

First of all, from the development of the upstream antibacterial materials field, a number of enterprises with a certain scale including Haier Chemical Engineering Plastics National Engineering Research Center Co., Ltd. and Beijing Chonggao Nano Technology Co., Ltd. have been formed in China. The number of antibacterial materials companies has dropped from more than 100 to about 20 at present. After full market competition, many companies have different characteristics in technology and materials, forming differentiated competition. For example, Changzhou Jiadexun Antibacterial Material Co., Ltd. specializes in the development and production of surface antibacterial stainless steel. Qinhuangdao Bangxin Technology Co., Ltd. specializes in the research and production of antibacterial glass.

Secondly, the antibacterial products of downstream household appliances, textiles, building materials and daily chemical industries are developing rapidly, and the leading role is increasingly obvious. For example, home appliance giants such as Haier Group and Midea Group in the home appliance industry have launched antibacterial refrigerators and antibacterial washing machines. The three-gun group and Weiqiao Textile Group of the textile industry have launched their own new products such as antibacterial footwear. After years of market exploration, the products companies in these fields have begun to turn to antibacterial as a new selling point and gimmick of products, and turn to antibacterial as a product's real function to serve consumers. In addition, antibacterial building materials such as antibacterial coatings and antibacterial glass have been used in hospitals and other places. The use of antimicrobial materials in medical devices is also a new development in recent years. Representative of nano silver medical dressing, nano silver washing liquid and nano silver liquid spray, Shenzhen Aijieite Pharmaceutical Technology Co., Ltd., Shenzhen Yuanxing Nanomedicine Technology Co., Ltd., Anxin Nano Biotechnology (Zhuhai) Co., Ltd. A group of nano silver medical device manufacturers. According to statistics, there are already more than 100 nano-silver medical device products from the State Food and Drug Administration.

Finally, transnational antibacterial enterprises have entered China in an all-round way, and industrial internationalization is imperative. European and American multinationals and Japanese and Korean companies such as Shan Ningtai Company of the United States, DuPont Company of the United States, and Dow Chemical Company of the United States have now initially established their own strategic maps in China. For example, the US Miao Anti-Insurance Company, its built-in antibacterial and anti-mildew technology and products have been very successful in Europe and the United States, and now put their eyes on the Chinese market; the anti-microbial materials developed by Swiss Mountain Ningtai has been promoted in the Chinese textile industry for many years; The Swiss Longsha Group is a global multinational company led by life sciences. It has 18 production plants and research and development institutions in 8 countries. They recently acquired the Austrian company engaged in the antibacterial materials business in the United States; DuPont Company The material industry has a high reputation and has developed and promoted antibacterial toothbrush filaments in China; Dow Chemical established the Microbial Control Division after the acquisition of Rohm and Haas Company a few years ago to promote antimicrobial-related microbial control technologies and materials in China. . The entry of these multinational companies will bring new business ideas, business models and management experience to the Chinese antibacterial industry, which is a positive signal for the development of China's antibacterial industry.

According to estimates, China's antibacterial industry has developed into an emerging industry with an annual output value of more than 80 billion yuan; it is estimated that by 2015, the annual output value will exceed 120 billion yuan. However, as a new thing, antibacterial products still need patience to support and nurture. Looking forward to the next three to five years, China's antibacterial industry will leap forward in the wave of globalization, and make important contributions to the upgrading of product technology in traditional industries.

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