On May 9, 2014, the 9th Shenzhen International Underwear Brand Exhibition was grandly opened in Shenzhen Convention & Exhibition Center. French fashion underwear brand ELLE bring its new shiny debut. A fashion show called "Fashion • ELLE" lingerie became the focus of the show. ELLE underwear in the main white color palette, supplemented by lines sketched to create a simple atmosphere, a unique pavilion image. More live version of T Taiwan show, beautiful models dressed ELLE lingerie seasonal new, sexy and fashionable atmosphere to attract the attention of the majority of visitors. China Beauty Network Xiaobian also walked into the ELLE underwear Pavilion to see the style, and had the honor to interview ELLE underwear total, let us know more ELLE underwear. China Beauty Network: Shi total, please briefly introduce us ELLE this brand now! ELLE Shi total: ELLE underwear from Guangzhou Bai Sheng Yi Trading Co., Ltd. formally introduced into the Chinese mainland market. ELLE unique international fashion taste, fusion of fashion and French elegance, constantly perfect interpretation of fashion classic trends, innovative design styles and concepts, the daily life of women's underwear fashion, fashion, while bringing the French girl's refined lifestyle. As a leader in the fashion industry, ELLE also contains a unique lifestyle, to express a dynamic, positive, modern attitude to life, not only for every fashion women to choose their own freedom, but also let this freedom change non-stop . China Beauty Network: The ELLE is the lingerie to participate in the first few times? What are the highlights of the exhibition hall design? ELLE Shi total: ELLE This year is the second time to participate in the Shenzhen underwear show, our showroom is the use of relatively simple and spacious design, the exhibition hall is facing a T station is mainly a model show, it also gives a strong sense of impact New exhibition area will also become one of the highlights. China Beauty Network: ELLE underwear are designed for women, there is no development to the men it? ELLE Shi total: ELLE underwear is now also doing men's series, such as thermal underwear series of products, I believe ELLE will appear more men's products China Beauty Network: The new era of rapid development of social electricity supplier, ELLE underwear also have to join the electricity supplier this one? ELLE Shi total: Electrolux this ELLE we have joined, and now the social electricity supplier is still very much needed, it allows you to quickly enter the business activities, with the help of the Internet better to promote. China Beauty Network: ELLE show this underwear which season is the new product? The next season will be based on what style? ELLE Shi total: This year we mainly show the 2014 spring and summer 2014 and 2014 autumn and winter products, two seasons of the year products are in our gallery image of the Museum this year, four seasons products Mediterranean style, Bohemian style and Queen Eskimo ice The main three themes, there will be high-end, mid-range and general positioning of the three, so there will be three involving a relatively wide range of underwear display degree, next year we will use more Italian style and European style mainly to product design Stay tuned. China Beauty Network: What kind of harvest this exhibition hope it? ELLE Shi total: ELLE exhibitors this year, the main purpose, or want to have a comparison with the industry and learn from, but also want to promote our new year to recognize the ELLE brand source of the customer. China Beauty Network: Standing on the front line of brand development, what changes do you think the underwear market will have in the next two years, and how will ELLE face it? ELLE Shi total: In the past two years, we may all be O2O, B2C or B2B based on electricity supplier. Our company also made some adjustments and tests in the first two years. For the layout in the next two years, we may put Online and offline is divided into two separate sections, we will also set up online shopping special membership and offline exclusive experience area, and then we line may be similar to the locker room customer perception module based, with the line Under the scanning or line fitting, and may be online to buy, so as to form a complete sales model. China Beauty Network: Yes, thanks Shi for taking the time to accept our interview with China Beauty Network, I believe ELLE will give us more surprises in the future, let's wait and see. ELLE Shi total: Thank you!
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