Some people say that I'm expensive! The reason why consumers feel that underwear is expensive is mainly because they do not understand the origin of my body, the difficulty, cost and technical content of the underwear. 1. Industry chain The underwear industry is an industry that relies heavily on supporting supply chains. Without the supporting environment, it can be said that it is difficult to move. It is no exaggeration to say that the design, production and sales of underwear is a systematic project. The supply chain is long and long, and the materials are complex. The production process is the most demanding and most complicated process in mass-produced clothing. This is why underwear manufacturing is relatively The main reason for the more centralized manufacturing of garments. As personal clothing, materials must not be sloppy, and health and comfort are the most basic requirements. In order to make a bra, in addition to fabrics and needlework, quilting, steel rims, pads, straps, long roots, shaped yarn, soft yarn, shoulder straps, hooks, rubber bone, adjusting buckles, accessories, lace, lace Wait, the included parts are more than 40 pieces. Office Uniform For Ladies,Formal Uniform For Ladies,Corporate Uniform For Ladies,Womens Work Uniforms Ningbo Ysang Garment CO.,LTD , https://www.nilesonegarment.com
The difficulty of underwear lies in the following points:
Design
2. Material
3. Production and processing, aside from design costs and expenses, simply talk about materials and production.
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2. Material A small piece of underwear usually uses 30 different materials, each of which needs to be ordered separately, confirm the material and color of the material (many materials have different glossiness, and comprehensive consideration must be given to the light generated by the reflection. Color difference, some mesh fabrics, but also consider the light transmittance in the case of color depth, a bit responsible here, do not expand to say, I have time to say carefully in the future), make a color card, confirm the weight, if the colors do not match, but also Rework, sometimes even when a material is dyed and found to be incorrect, it can only be scrapped in batches. The complexity and difficulty are not difficult for practitioners in this industry to imagine. Only materials need at least 10 different factories to complete the processes of weaving, dyeing, post-processing, etc., and to be ready to complete. I have time to make a documentary to show you the whole process of underwear design and production. Maybe everyone doesn't know that the lace material used for a good underwear will cost dozens of dollars alone. Generally speaking, the high-end series underwear of the first-tier brands will cost more than 200 yuan (not including the design cost and sales rate).
3. Production materials are ready, and production should begin. Generally speaking, a well-made underwear will even have more than 50 processes. What is the concept of 50 procedures? If one person is responsible for one procedure, it means that the assembly line consists of dozens of people. This is only sewing, and does not include preparation procedures such as material preparation and cutting.
In terms of structural and functional design, the production of bras is almost comparable to a large bridge project. In the production of a bra, the error must not be greater than 2mm. The accuracy of the needle and thread will directly affect the wearing experience. It can never be made by stepping on the sewing machine at home. Under such strict requirements, every detail needs to be scrutinized by the designers, and tried and modified for excellence. This process is long and elaborate before it can present a perfect product.
Moreover, in addition to the production of underwear cups in the process of making cups, the production of underwear depends on the machine, other quilted and single-layer products have very high labor requirements. Basically it is a group collective work method, which requires many people to work at the same time to complete. The production time of underwear increases or decreases with the simple or complicated procedures of the style, but in each cup process, there are generally 20-30 procedures, and even more than 40 procedures. In addition to the staff of the assembly line, quality self-inspection, mutual inspection and inspection must be done at the same time as the production. This will ensure the output.
Of course, the above paragraph is only for brands that really have quality requirements. Generally, those dozens of pieces you see in Taobao are another matter.
4. Cost of sales.
Location: pedestrian street, department store, square,
Commercial street decoration: high-end, luxurious,
Recruitment: Talent market, Newspaper rent: 1000-10000 Ordinary labor: 2000-4000 basic salary, commission marketing activities: discounts, gifts, VIP
Training: Sales skills, customer service, product knowledge. The merchant just did the job of a porter, and the consumer just did the act of pulling a wallet.
But you know, the shop owners are feeding the entire family, young and old, and supporting a team of employees. They also have to bear the risk of inventory, and they have to think about how to compete vigorously with their opponents all day!
Therefore, a piece of underwear from the factory to the terminal physical store is not only the cost of underwear hardware, it already carries the value of commercial circulation, but also the health needs of consumers.
See here, are you still bargaining for underwear?