Shanshan: Not inferior to foreign brands and not afraid of competing with foreign brands

Zhu Sujun, assistant to the president of the International Trade Department of Shanshan Group Co., Ltd., said in an interview with this reporter: “In the international market, Shanshan is not well-known, and we often adopt the OEM model, but in the local market, Shanshan’s positioning In the high-end market, we are not inferior to foreign brands and are not afraid of competing with foreign brands."

“After many years of development, Shanshan has gradually matured in terms of manufacturing cost control, production technology, product design, and sales channels. In the Chinese market, Shanshan is a one-stop operation from production to sales, and this competitive advantage is often due to the inability of foreign brands. Comparing with foreign brands, on the one hand, we have our own factory in China, which is more conducive to saving costs and controlling the quality of products; on the other hand, Shanshan is more familiar with the consumption habits of the Chinese market and can provide feedback based on the market. The information is adjusted in a timely manner." Zhu Sujun said.

Zhu Sujun also said that the competition faced by Shanshan does not come from the invasion of foreign brands, but comes from the low-price competition of local enterprises in the market. However, Shanshan does not participate in low-price competition, but rather upgrades its technical content and strengthens management. Reducing intermediate links and other efforts. According to her, Shanshan invested a lot in improving production technology and upgrading its technical content. Although it cannot obtain immediate returns from the market, it is the most effective way to maintain the brand's vitality.