DISSONA x ANNAKIKI 2018 spring and summer joint series landing Milan Fashion Week

In the most modern industrial style building, DISSONA interprets a self-recruiting frenzy in which a mobile phone relies heavily on patients. This kind of self-consciousness, courage to introspect, dare to resist, full of black humor and self-mockery, is the vocal manner of contemporary young people.

The female of the frozen age, Zhu Yin, took the DISSONA x ANNAKIKI 2018 Spring and Summer Co-branded bags and appeared on the show floor of ANNAKIKI 2018 in the Milan Fashion Week. He took the lead in devising the avant-garde fashion of the cooperation bags, demonstrating the elegantness of the side.

DISSONA x ANNAKIKI 2018 spring and summer joint name series design inspired by a common social phenomenon - Phoneaholism (mobile addiction group, the lower clan), by ANNAKIKI designer Yang Zi responsible for creative design, DISSONA is responsible for process design, quality control and production. The brand reached a consensus on the social phenomenon of the “lower clan” and jointly created a joint series of bags that were highly critical and ironic.

// Reject the bow family //

The innovative design of the asymmetrical silhouette diamond pack is one of the highlights of DISSONA x ANNAKIKI 2018 Spring and Summer Co-branded collections. Purple, green and black sleek hit color jumps and is dynamic.

The free and easy "Stop Phubbing" slogan seems to remind friends at any time "to stop being a leader" and to express self-deprecating humor that young people dare to introspect.

// Link the telepathy signal //

DISSONA x ANNAKIKI 2018 spring and summer joint series round bag and small square bags, retro bag silhouette and modern logo 邂逅, showing the feeling of passing time.

The eye-catching WIFI logo decoration aims to free the viewer's attention from the virtual world and express the interactive message of “I am your WIFI” (I am your wifi, connect to me quickly).

// Turn on young rhythm//

The young advocacy must not be dragging its feet. DISSONA x ANNAKIKI 2018 spring and summer co-branded series of circular pockets, straightforward and free and easy to outline the personality.

Decorative metal triangle "PLAY" play button as a symbol, meaning "walk into my world, with me to experience music." Use simple and straightforward symbols to represent the design language and visual perception of new generations of young people.

// Focus on the current exchange //

The DISSONA x ANNAKIKI 2018 Spring & Summer Co-branded collection bag depicts the 1980s style silhouette with pop colors, and incorporates witty slogans and social networking graphic elements.

The retro-inspired square-shaped purse is decorated with the eye-catching Slogan "I am better than the phone . Talk to me" (I am more interesting than the mobile phone, communicate with me), creating a fun and stylish chemical reaction.

Designers refer to retro images, meet the depiction of contemporary society, and incorporate the 1980s-style silhouette to create a cooperative bag. DISSONA uses high-quality first-class leather materials and sophisticated hardware, and uses techniques such as collage convex graphics to create contemporary silhouettes together with modern logos.

One side is the original leather goods brand that can represent China's finest strengths - DISSONA, and one side is the unique and creative Chinese independent designer brand - ANNAKIKI. The two together create a stylish charm, even if the same behind the scenes.

DISSONA revisits Milan Fashion Week

Join ANNAKIKI to explore realistic thinking

Create a young group of people in society

Demonstrate China's original design power on the world stage