On September 12-15, the most important exhibition in the fall of the home industry will be held in Shanghai Pudong New International Expo Center and Expo Exhibition Hall. After 10 months of preparation, the organizers adhered to the policy of “continuous improvement†and “breakthrough innovationâ€. The 23rd China International Furniture Fair and the 2nd Modern Shanghai Fashion Home Show have been full of strength, waiting The debut of September 12-15 will lead the audience to taste the possibilities of life aesthetics. In 4 days, 2 major pavilions, 3,500 exhibitors, more than 40 forums, more than 50 design big coffees, more than 200 international brands, and over 50,000 pre-registered viewers, all of which are indicative of the highlights of September this year. There are many people, and the audience can’t wait. Between the exhibition halls of Pudong New International and the Expo Exhibition Hall of nearly 350,000 square meters, you will encounter the vivid charm brought by the layout adjustment; a glimpse of the industry trend of “color•China Homeâ€; witness how to solve with “high-end manufacturing†The pain points of future Chinese design; listening to the design experience of all kinds of big coffee, witnessing their style; capturing all kinds of elements that are popular in the September Shanghai Furniture Fair; immersed in a lifestyle show with “mo and youngâ€, maybe There will also be occasional surprises prepared by the organizers... Major adjustments in layout, furniture exhibitions enter a new realm The 23rd Shanghai Furniture Fair has grown from a pure area to a new realm of pursuit. The quality of exhibitors is strictly controlled, the layout is continuously optimized, and the service is upgraded to the audience. Shanghai Furniture Fair strives to present the most exciting exhibitions in the year for exhibitors and visitors in 4 days. (1) DOD and jewelry relocation, the scale of the exhibition increased by nearly 50,000 square meters The layout adjustment is a big move made by the furniture exhibition this year. The New International West Pavilion W1-W5 and the East Hall E1-E7 were completely tuned, and the design museum was relocated from the original W4-W5 to the E6-E7. The popular sector DOD (Chinese Designer Works Exhibition Fair) and Jewelry Exhibition will be collectively relocated to the Expo Pavilion. The original N5 Hall and East Hall will be built into high-end manufacturing exhibitions and "China's good sofas, good fabrics, good materials." ". Thus, the new international and the Expo are differentiated. The new international focuses on the high-end manufacturing of the furniture trade and the upstream of the furniture industry chain. The Expo is a lifestyle exhibition centered on the home. It also expanded the overall scale of the two exhibitions this year, and the overall expansion from 300,000 square meters to 350,000 square meters last year, of which modern furniture expanded by nearly 25,000 square meters, outdoor pavilion added 8,500 square meters, and the Expo pavilion expanded by nearly 20,000 square meters. (2) Export-oriented, high-end domestic sales, 2017 exhibitor quality continues to improve Export-oriented, high-end domestic sales have always been the top priority of the furniture exhibition. Buyers who purchased last year have spread to 158 countries and regions, with a total number of 119,975 (including 15,077 overseas buyers). Before the deadline, this year's pre-registered audience has exceeded 50,000. It is expected that the site will reach a new high in September, far exceeding the 120,000 people last year. The reason why Pudong's Shanghai Furniture Fair has become the first choice for buyers at home and abroad every year, and has been well received every year. The organizers are strictly controlling the quality of exhibitors. On the one hand, we will eliminate unqualified old exhibitors and strictly select new brands. In 2017, more than 200 exhibitors were eliminated, and more than 500 new exhibitors were added. Among them, there are many big brands such as Yazhen, Model, Ruichi, Huari, HALOCreative, TRECA and TKhomedeco that have not been exhibited for many years. The E6 brand design hall is the most representative, with 50% new brands, and a number of new brands such as Scream Design, Pickup, Matrix, and Shenghua will be unveiled. In addition, last year's highly acclaimed U+ furniture, Qumei home, Aibo furniture, Yang Liping artist residence, DOMOLife and other brands will also arrive. The international pavilion has more than 200 lineups, including 25 countries from France, Italy, the United States, the United Kingdom, South Korea, Belgium, Malaysia, and the Nordic countries. Toonino Lamborghini, which has few domestic exhibitors, will also make its debut in September. On the other hand, the organizers launched the “Golden Point Award†and “Innovation Award†design awards to promote the continuous progress of exhibitors from product to space. Prof.Dr.PeterZec, Chairman and Founder of the German Red Dot Award, Chairman of the China Furniture Design Gold Awards Judging Committee, said at the Golden Point Awards Ceremony last year: “Chinese design brings surprises every year, next year or even later. One year, I have to come to Shanghai, this kind of home event can not be missed." 2017 Golden Point Awards jury lineup includes Prof.Dr.PeterZec, Chen Baoguang, Sun Xinxi, Han Jiaying, Liu Xiaokang, Song Jianming, StefanDiez, Wang Mingliang. The Innovation Award will also be awarded the “Overall Customization†award. At present, the registration of the two major awards has been opened, and exhibitors can register at The gold medals for the two awards will be presented on the designer's night on September 13. MaisonShanghai, the feast of aesthetics from “home†to “city†to “country†The MaisonShanghai Modern Shanghai Fashion Home Show at the Expo Pavilion, like its "Maison" (home), focuses on lifestyle aesthetics. This year, with the theme of “having mo and youngâ€, the concept of “home†is derived into three sections: “MaisonEssentialâ€, “Maison Blocks†and “Design Chinaâ€. Deductively "home aesthetics", "urban aesthetics" and "aesthetic trends". It means that the “homeâ€, the “cityâ€, and the “country†are step by step, so that the audience can find the value of aesthetics in every museum. Modern home products, magical space transformation, magical home black technology, and hundreds of design magicians interact with the audience to form a modern, magical home feast. (1) Modern decoration, home aesthetics The H1 and H2 pavilion "MaisonEssential", which conveys the "home aesthetics", was optimized from the new international relocation of the jewelry exhibition, forming this year's lifestyle design brand, home decorations, handicrafts, decorative paintings, carpets. The pattern of floral aromatherapy, fabric home textiles, tableware, lighting, etc., to solve the one-stop soft-packing procurement needs for customers. The total area is about 20,000 square meters, and there are more than 300 representative enterprises at home and abroad. In this area, the organizers set up three forum areas, “Modern Design Business School†(H1), “Modern Soft Classroom†(H2), and “Motor Lights†(H2), in conjunction with China-Designer, screaming design, WGSN, a family and other partners, held several dry goods sharing in terms of design and business, soft work, lighting design and so on. (2) Modern District, Urban Aesthetics One family constitutes a city. H3 Hall “Maison Blocksâ€, which represents “urban aestheticsâ€, is an upgrade of the original DOD design exhibition. More than 200 brands have been exhibited this year, and more than 300 designers have been the largest in scale. At that time, not only the new products of the old exhibitors such as Inyard, Twelve-hour slow, original design, Muzhi workshop, and local creation were all unveiled, but also a number of new exhibitors such as Moiminjia and Poa Pu appeared. It is worth mentioning that in order to promote the design strength of the industry, this year, the organizers jointly launched the “YoungbyDOD†support plan in conjunction with “Home Gallery†and “Netease Design†to discover new design forces. Since it is urban aesthetics, the organizers introduced the concept of “blocks†to break the layout of traditional large-scale exhibitions, and let DOD designers have unique shops interspersed among cafes, flower shops, book bars, supermarkets and art galleries. The entire exhibition area will become a trendy street with a sense of fashion, life and art. In addition, the "2017 Good Living DOD Design Forum", "China Handmade Year", "Central Stage" and other three activity areas will be set up. There will be a hand-made experience class, a homestay conference, a one-off show, a new life release, and a band. Performances, forum presentations and other exciting events were held. In addition, the organizer's “Shanghai Home Design Week†project will also cooperate with China Interior Decoration Association and China Interior Design Week to create a design carnival feast throughout the city. Not only have 17 “Sparkle Shops†in the famous shopping malls of Shanghai Street, the “Fast Flash Shop†has been built on the modern street. At the Expo site, a “sleeping master modern number†graffiti has been set up to teach you how to waste time poetically; The modern small-sized apartment experience area, self-portrait wall and other spiritual charging and cool play interactive space, in addition to the linkage of more than 100 home stores, coffee shops, art galleries, and the design tour route, during the exhibition There will be a number of buses departing from the Expo Exhibition Hall, and the audience will rush to the selected design corner of the city for a deep design culture experience. To participate in the design tour, you need to make an appointment in advance, pay attention to WeChat (Shanghai Home Design Week) to understand the dynamics. The product between the commercial exhibition and the innovation platform, Shanghai Home Design Week, is a bridge between the two exhibitions and the city, and it is like a new era exhibition laboratory, so that everyone can design from September. Find the right place in the industry carnival. (3) Design • China, aesthetic trends The family forms the city, and the city constitutes the country. H4 Pavilion “Design China†is the organizer of China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., which is launched this year. It is a combination of “China Interior Decoration Associationâ€, which aims to convey the strongest design attitude. It is a trend-oriented project that includes “Chinese style, new Chinese styleâ€, “HOMEPLUS designer homeâ€, “China Interior Design Week theme exhibition – design sharing†and “DesignDreamShow contemporary home fashion home exhibitionâ€. At present, there are more than 30 well-known designers invited to participate. At that time, they will show their magic and show the “Design·China†of the present and the future, and the aesthetic trend will be wiped out. The “Chinese Style • New Chinese Style†project was initiated by Wang Mingliang, founder of Modern Shanghai Fashion Home Show, and Chen Baoguang, deputy director of the Expert Committee of China Furniture Association. Lu Tao, Zhong Song, Lai Yanan, Hou Zhengguang, Wen Hao, Kong Wu, Wang Wei, PhilipYap, Gao Yang, Zhang Jun, and Yang Yuxi have curated the design of 11 new Chinese-style designers. With the theme of “Ink and Artistic Conception†of “Manufacture and Creationâ€, more than 40 domestic outstanding new Chinese home brands have been redefined. "New Chinese style" to explore Chinese life belonging to contemporary people. The "HomePlus Designers' Living House" in cooperation with "AD Anzhen" has increased from 10 designers last year to 12, namely Wu Bin, Zeng Jianlong, Xu Ming & Virginie, Meng Ye, Shen Lei & Sun Yun, Chen Dejian. Liang Jinghua, Yan Xi, Xie Ke, Chen Lin. The 12 invited designers built a series of popular color spaces with the theme of “Designer's Color Lifeâ€, and it will be a holy place for self-portraits and trends. “DesignDreamShow Contemporary Home Trends Exhibition†is the second year of cooperation with Red Star Macalline. This year, they will express the concept and attitude of contemporary home trends through unusual display methods. The 2017 China International Interior Design Week theme exhibition area will be curated by the famous curator Professor Yang Dongjiang and will be exhibited at the entrance of Hall 4. Like several other pavilions, an event forum area will be set up in Hall H4. There will be activities such as the 4th China Home Internet Evolution Forum and Netease Home “Attitude Debate Competitionâ€, which will present a modern and attitude-oriented voice. The China Home Design Conference and Designer Night will be held on September 13th in Conference Room 1 and Plaza 1 outside Hall H4. High-end manufacturing keeps pace with "Color•China Home" Since the development of the furniture industry, where is the pain of the industry? Shanghai Furniture Fair took the lead in thinking. The “High-end Manufacturing†and “Color•China Home†launched by Shanghai Furniture Fair this year revealed its new pattern as the industry leader. (1) High-end manufacturing, global leading brand collection Since 2016, the materials and equipment section of the Expo Exhibition Hall has been relocated to the new international exhibition hall, where it is co-located with furniture companies, and the guidelines for “industry leadership†have been proposed. The organizer has changed the name of “China International Furniture Production Equipment and Raw and Auxiliary Materials Exhibition†to “China Furniture High-end Manufacturing Exhibitionâ€, which has won unanimous praise from exhibitors and visitors. In 2017, the furniture materials and manufacturing sectors reached 8 exhibition halls, focusing on the upstream resources of high-end raw materials, accessories, fabrics and other furniture, facing the pain of industrial development - high-end manufacturing, helping companies solve pain points through exhibitions, events, conferences, etc. The road to high-end manufacturing in the furniture industry. The newly adjusted China Furniture High-end Manufacturing Exhibition has confirmed that there will be more leading brands and high-end fabrics and materials traders in the global industry, including AkzoNobel, the world's largest powder coatings manufacturer, and the four major wood industry associations in the US, France and Canada. The organization of internationally renowned sheet companies, as well as domestic high-end materials companies such as Carpoly, Xiawang Paper, Maya, fully meet the procurement needs of upstream and downstream furniture companies. (2) "Color•Chinese Home", the French national treasure master color sits on the town High-end manufacturing is the key to future Chinese design, which is the decisive factor in shortening the gap with international design, and “color†may bring a beautiful landscape to the future of Chinese home. Through the color lead through the upstream and downstream, let the popular color become a new driving force for Chinese design. The “Color•China Home†project will be launched in New International on September 12th. The organizer will invite French national treasure color expert Jean Philippe Langro and Professor Song Jianming from the Chinese Academy of Fine Arts to join the China Furniture Association. The Big Dipper and Color-related Association experts have adopted the forums, speeches, seminars, exhibitions, and sign-offs to allow the two major exhibition halls of New International and Expo to run through the theme of “Color•China Homeâ€. The “Material Forest†activity area in E8B will hold the first “Encounter Color†theme forum to interpret and popularize the popular color of science. Fabrics, coatings companies and designers will also share color matching appeals at the event site, discuss color trends, and conduct upstream and downstream dialogues on “How to integrate and jointly create a series of customized theme home fashion colorsâ€. At the same time, the exhibition area will also set up an interactive installation exhibition, through the film, color science readings and modular experience, let the audience intuitively feel the color charm. In addition, Professor Jean-Philippe Rancoro will also deliver a color speech at the China Home Design Conference, focusing on the color aesthetics of Chinese home design in the next three years, and invites signing activities to interact with the audience. Enhance the audience service and create a Michelin exhibition experience The exhibition area of ​​350,000 square meters, for 4 days, is not an easy task for any audience. In order to provide a better viewing experience for the audience, the organizers provided various services to the audience from the moment the audience decided to come to Shanghai Pudong to watch the exhibition on September 12-15. The online pre-registration of Shanghai Furniture Fair and Modern Shanghai Fashion Home Show was opened as early as January. In addition, visa services, exhibition guides, official hotels, official airlines, and Spreadtrum EDM customization services can be enjoyed after pre-registration. During the development period, this service is more “pervertedâ€. The airport shuttle, subway shuttle, hotel shuttle, city shuttle, and even this year will shuttle the shuttle bus to the new international inner square, in order to let the audience less to walk, to achieve Seamless docking from New International to the Expo Pavilion. For the audience who watched the exhibition all the year round, we also launched overseas black card, domestic frequent flyer card, VIP and other services. As long as the audience who meet the exhibition for three consecutive years can apply for this card. Exclusive channels, VIP lounges and even custom gifts are available on site. After entering the exhibition hall, the customized carpets to comfort the rushing feet, free charging, furniture online service desk, mobile translation officer, luggage storage, news center, free Internet access area, exhibitor inquiry machine, WeChat ticket purchase and other services are launched one after another. 360 degree service audience. In order to give the audience a surprise and a good impression in the exhibition, even arrange a RV as a shuttle bus between the two halls, giving you a different viewing experience. If the exhibition is not enough, the “Design Journey†launched by Shanghai Home Design Week will solve the problem of the destination after the exhibition, and take you to experience the new landmark of Shanghai. Shanghai in September this year will surely be a major event in the design circle. The organizers will also join hands with cross-border giants to build an exhibition ecosystem. In addition to the 365-day display platform of Furniture Online (), a one-stop industry search engine will be built, and the exhibition platform will be the core to build online, offline, domestic trade and foreign trade exhibitions for exhibitors. ring. From furniture, to the home, to life, and to the ecosystem, the evolution of the Shanghai Furniture Fair is “difficult to meetâ€. Looking forward to September 12-15, Shanghai Pudong, see you. Editor in charge: Li Zhuang
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