Famous American Men's Brands Enter the Chinese Market on the Sixth Day

Recently, the famous American men's brand THESIXTHDAY (the sixth day) and the China branch, Beijing Sixth Day Garments Co., Ltd., formally entered the Jianwai SOHO in the core area of ​​the CBD. Marks THESIXTHDAY (6th) brand to fully enter the Chinese casual men's market.

The THESIXTHDAY (6th), a personalized casual brand inspired by the West Coast cultural style of the United States, incorporates the British classics of humanistic temperament and craft details. On the basis of pursuing a personalized style of clothing, styles and fabrics are selected. It is based on the pursuit of wild spirits, unique and innovative young spirit. Create a distinctive, warm and pure wearing experience for the wearer. THESIXTHDAY (the sixth day) has been highly praised by urban youth groups in Europe and the United States. This time entering China, it will bring a brand new personalized casual clothing concept to domestic urban fashion youth.

According to industry sources, THESIXTHDAY (the sixth day) is the only US famous casual brand with the international big-name quality to impact the domestic low- and mid-price segment. Its brand will be based on international first-class design concepts and exquisite craft details. Demonstrate the noble quality of international big casual men's wear, but at the same time it will enter the market at a mass price that can meet the domestic second- and third-tier market's spending power. This will undoubtedly fill the gap in the current Chinese casual men's wear market, and provide a pattern for the Chinese casual wear market. A huge impact. It will also completely break the international big-name price barriers and bring new breakthroughs to the fierce competition in the Chinese casual men's market.

With the development of the domestic clothing market gradually closer to the international market, the concept of domestic young consumers' clothing is increasingly in line with international standards. Individualized casual wear is generally respected by young people who pay attention to taste and pursue unique urban fashion. There are only a few domestic foreign-owned leisure brands, such as Jack Jones and Mark Waffy, who are mainly in the first-line market, and have been unable to satisfy more young consumers' pursuit of personalized clothing. THESIXTHDAY (Sixth) Headquarters has conducted a market inspection and preparatory work for the Chinese market over the past two years. It has made accurate market positioning for the characteristics of the Chinese clothing market, and introduced new market concepts and sales strategies to make its international presence available. The brand's innate design advantages and quality advantages, combined with its absolute price advantage, have taken the lead in becoming the only international brand in China that has originated from an international famous brand but has entered the market at a popular price. Currently, THESIXTHDAY (the sixth day) is a full-scale recruitment of franchisees for all regions of the Chinese market. It is scheduled to be held on February 26, 2006 at Beijing Construction Building to hold the national franchise conference and THESIXTHDAY (the sixth day) in the spring and summer. Product launch. This action has also attracted the attention of many people in the industry and investors. Everyone is looking forward to the market prospects of THESIXTHDAY (the sixth day).