Li Yihan: Cross-border fashion design for independent women fashion

2016 Guangdong Fashion Week - Autumn was held in Guangzhou on August 22-28. This fashion week is based on the theme of "Honor to Dream" and is determined to redefine the measurement of fashion with the power of talent. During the period, there will be dozens of fashion events, including press conferences for Italian, Korean, British, Russian and local brands, designer conferences, clothing industry chain matchmaking, fashion design competitions, fashion design exhibitions, and fashion designer selections. The new independent designer brand LIYIHAN is also among them, and will present its unique fashion charm in the big show on the evening of August 26.

The LIYIHAN brand is an independent designer brand of the same name founded by Li Yihan, a well-known host of Shenzhen Radio and Television Group in 2015. The ready-to-wear style is simple and straightforward, and it can outline the sophisticated but elegant femininity with basic lines. Designer Li Yihan has always believed that simplicity is the beauty, and it is not easy to look at simple clothes. She doesn't like too much cumbersome decoration. The design of the clothes is just the right skill. She always combines the design, fabrics and crafts just right.

Li Yihan said that she likes everything about art, painting, sculpture, architecture... are the reasons for her to stop. She believes that art is the same, and that more artistic nutrients also bring her a lot of artistic inspiration. She views the world of beauty with a unique vision, and accepts everything about beauty in a humble gesture. In this way, she also makes the window of his fashion language expression writing - LIYIHAN brand is in the field of vision, unless it is not combined, there is no beauty color; no material can not be formed; all shapes.

EFU Reporter: For a long time, you have been active in the front of the show with the image of a well-known host. What is the reason for you to choose cross-border fashion design?

Li Yihan: I think the only idea that makes me do anything is to like it. I want to do it and do it. I like clothing and I think this thing is a must for my life, so I created the brand LIYIHAN at the end of 2015.

EFU Reporter: The LIYIHAN brand is named after you. Can you say that this brand can represent your personal style?

Li Yihan: I think LIYIHAN can represent some of the things I want to express. Because being a moderator is a manifestation of many comprehensive qualities, many times you are doing a serial role to mobilize the characters and atmosphere on the scene; however, the designer is a profession that can express himself to a certain extent, so I hope to pass Do clothing design to express some of your inner thoughts.

LIYIHAN's brand style is relatively simple and independent. It is also a style that I really want to try and do seriously. Because I am an independent woman, I am more appreciative of this type of women. At the same time, I also hope that I can make clothes for such independent women.

EFU Reporter: Can you describe the image of “independent women” in your mind? If you personalize the brand, what qualities do you think she has?

Li Yihan: I think that independent women are not only economically independent, but more often women who can think independently about their own way of thinking and taste. She may be more casual in life, but she will also have her own lovely side. Independent women in some people think that they will feel stronger and bigger. I think it is not. Independent women also have a lot of small women. They just want to do more in many things and want to add more value to themselves. The play out, this is the special trait I admire - not relying on others, relying on myself.

EFU Reporter: Fashion design itself is also an act of artistic creation. How do you usually draw design inspiration when designing?

Li Yihan: I am very interested in everything about art. Painting, architecture, and dance include musicals. I also often visit museums in Europe. I think the exploration of art is the way I look for inspiration in design.

EFU Reporter: LIYIHAN is still relatively young since its establishment. What kind of operation mode is currently operating? What kind of planning do you have for the future development of the brand?

Li Yihan: We are now covering both the B2B and B2C directions, but we mainly operate in cooperation with the buyer platform. At present, LIYIHAN is still in a stage of precipitation, because I think a brand definitely needs to be precipitated. Through the exploration of 1-2 quarters, our positioning of our own brand style will become more and more clear, so we mainly buy some in the early stage. Hand store cooperation, may later gradually implement its own physical terminal store.

EFU Reporter: Before you start your release show, can you tell us in advance, is this release show?

Li Yihan: This time we released the 2016 autumn and winter new products. A total of more than 20 sets of clothes including shoes, accessories and other items will be exhibited in the showroom, and then 10 sets will be presented on the T stage. In addition, we are preparing two small theme series this time, because it is unlikely that 10 sets of clothing will present a complete series, so we decided to present two small series - "Pleated" and "Splicing" to enhance The richness of the overall perception level.

EFU Reporter: Will the two theme series be different in style presentation? Can you tell us more about the selection of cuts, colors and fabrics?

Li Yihan: The overall cut of the “Pleated” series is relatively simple and elegant. The color is mainly neutral colors such as black, white and gray. It also uses different pleated fabrics with artificial pleats and natural folds. The clothing can show some details changes in the whole; "Splicing" series will be more interesting, so choose the orange and yellow colors that are more beautiful and jump. The material selection is also imported high-quality fabrics. The two series will be There are obvious differences. We hope to provide more middle-aged women in the city with more textured women, so I will give them the best things in my mind, from fabrics, tailoring, details, and so on.

EFU Reporter: Why did you choose these two themes? Is there any special meaning?

Li Yihan: Actually, there is no special reason. I just want to do it. I think the stitching is interesting, so I made a stitching series; then the pleats are more popular elements in recent times, so we want to incorporate such a popular element, but I don't want my brand to follow the so-called The trend is going, I just want to be able to add some of these elements to my brand and present them in the way of our brand.

EFU Reporter: So what kind of visual experience and wearing experience do you hope to bring to the viewers or consumers through this released work?

Li Yihan: I think my understanding of our brand is not just these two series. I think that clothes must be worn, not that the clothes that are designed can only be hung on the model. I hope that my work will be able to be worn first, and it is very decent. Secondly, the clothes can still show a sense of detail. Rather than ordinary market brands.

EFU Reporter: How do you feel about participating in the 2016 Guangdong Fashion Week? How do you view the local fashion platform of Guangdong Fashion Week?

Li Yihan: I am attending Guangdong Fashion Week for the first time. I also think that Guangdong Fashion Week is a good window. We come to exhibit and show, and we can also communicate with other brands in the same industry. We know that this time. Some European designer brands come to show, I think this is a good exchange learning opportunity, so we still think that participation is a very good thing.

EFU Reporter: Your personal brand show will officially kick off in a few days. What is your mood now?

Li Yihan: I still look forward to what our costumes will eventually show on the show.

Editor in charge: Yu Zhouying