The development of the elderly toy market

In the concept of many producers and consumers in our country, toys always seem to be linked to children. With the improvement of people’s living standards, the elderly also have new demands for toys. The so-called old toys mainly refer to the toys designed according to the physiological and psychological characteristics of the elderly and can achieve leisure, educational and fitness effects. According to the characteristics of the elderly, there are two main categories of toys that are suitable for them: one is active thinking, regaining playfulness, killing time, and releasing loneliness toys such as jigsaw puzzles, game toys, and interactive toys; the other is Help the elderly to exercise their wrists, waists, and legs to achieve physical fitness toys such as model toys, cloth toys, and a variety of lightweight sports toys. At present, the main conditions of China's elderly toy market are as follows:

The demand for the elderly toy market is huge. The consumer market is also called the final product market in the sense of economics. It refers to the relationship between supply and demand of households or household consumer goods and life services that are linked according to a certain price. The demand here refers to the demand for payment capacity. According to this connotation, the consumer market in a specific area can be measured. The formula is: consumer market = population + purchasing power + purchasing desire. Use this formula to analyze the old toy market.

The elderly population in our country exceeds 153 million, which is a large consumer group with economic power and economic use decision power. Take the urban elderly as an example: The number of people receiving pensions occupies a considerable proportion. In 2010, the total pension for the elderly in China will reach 838.3 billion yuan; by 2020 it will reach 2.8145 trillion yuan; by 2030, it will increase to 73219 100 million yuan. And with the development of our country’s economy, the elderly’s income will continue to grow. In addition, although the products for the elderly consumer market are targeted at the elderly, the market itself is not only for the elderly, and respecting the elderly is the traditional virtue of the Chinese nation. Most middle-aged and young people often buy gifts for the elderly around them, so they are also elderly. Products can not be ignored consumer groups.

With regard to purchasing desires, with the advancement of society and the increase in economic income, the elderly are gradually abandoning the traditional concept of “emphasis on savings, light consumption,” “heavy children, and lightness on their own,” spending money on health, and spending money to become Modern old man's fashion pursuit. In addition, many older people have a strong desire to compensate for consumption. That is, after the children’s adult independence and economic burden are reduced, many elderly people try to find opportunities at any time to compensate for the consumption desires that were not achieved in the past due to conditions. Older people in China have an average of more than 18 years of leisure time. During this period, people’s physiology gradually ages, and their range of activities gradually decreases. Because of the constraints of natural conditions and living conditions, older people are less likely to engage in long-term exercise. Then, they can use the toy to move the brain manually, delay the degradation of thinking, and achieve the goal of physical exercise.