An innovative world Just over a decade ago, to complete a graduation thesis, it took a lot of time to get in the library, and to copy the information to collect information. When I got the front mobile phone in 1996, I didn’t think of it anyway. More mobile phones are not used to make phone calls, but to send text messages. The greeting messages on the holidays are often enduring, and you can’t laugh. Every day, we are in contact with countless innovations, and we don’t say a whirlwind of “grassroots stars†caused by “Super Girl†or “Quick Manâ€. We look at the daily QQ quotations, if anyone doesn’t know “3Qâ€, “ What does 88 mean? I am afraid I will recognize myself as an old man... On the one hand, we seem to have lived in a world with the theme of “innovation†today. On the other hand, many companies often complain that they want to innovate and innovate, but they don’t know how to innovate. Directional innovation In fact, the innovation pursued by enterprises and the innovation of QQ language are completely different. The innovation of QQ language comes from inspiration. Some people call it “creative on the back of the envelopeâ€, which means that in the lazy sunshine, drinking coffee, suddenly appearing in casual leisure, the letter is handwritten on the back of the envelope. This innovative idea usually comes from a subconscious answer to certain perennial thinking problems, which is the result of divergent thinking. In the enterprise, when “innovation†is mentioned on the agenda, it is usually the business bottleneck – or the operating income and profits are drastically reduced, or it is hoped that it will not be able to get to the next level and cannot find a way – -when. Usually at this time, all kinds of deep contradictions in the enterprise are exposed: management problems, human resources problems, production problems, product problems, market strategy problems... Which problem is the key to solving the problem? After finding the key questions, and where do you start, what measures are used to solve the problem? This kind of innovation for a specific goal, we call it targeted innovation. Directional innovation relies on the perfect combination of structured thinking and divergent thinking. It needs to rely on structured thinking to find problems and analyze problems, and it needs to rely on divergent thinking to solve problems creatively. At the end, it needs to rely on structured thinking to promote Implementation and implementation of the solution. For companies that aim to create profits, when there is a business problem to find innovation, the more direct performance is usually a problem in market share or profit. When many companies seek solutions, they often attribute the problem to vicious competition, personnel problems, incentive problems, management problems, cost problems, etc., and often overlook the more fundamental problems: the reason why companies can make profits is because enterprises Create value for the customer; then now the customer is away from us, is the value we provide can not satisfy the customer? The business results of the company are measured by income and profit in the market. All management actions of the enterprise, whether it is human resource management, product management, performance management, business strategy management, etc., are all services to achieve market objectives. Only by thoroughly researching the market and discovering the values ​​of consumers can we take the lead in “directional innovation†– determine the correct direction of innovation. Looking for the direction of innovation The general market survey can only use data to explain the position of a company in the market. It does not explain the reasons behind the data. The usual satisfaction survey does not seem to work. The recovered form clearly shows that customer satisfaction is high. But the complaint is constant. In fact, problems are often hidden in irritating complaints and do not exist in the form. However, if we simply handle individual customer complaints, we can't find problems in the operation mechanism from the customer complaints, and we can only cure the symptoms and stop the problem. By categorizing common customer complaints, we can see that these customer complaints usually reflect three issues: · Internal problems of the enterprise: For example, the attitude of a certain service personnel is not good, the delivery is not timely, and the rate of product defective is high, which is often caused by problems in internal management; · Industry practice issues: For example, many hotels check out before 12 noon, otherwise they are calculated for half a day; so many travelers have to check out early, then take luggage to have lunch, if there is still something in the afternoon, it will be even more inconvenient. This kind of rule is certainly an industry practice, but can it meet the needs of customers? · Value structure problem: Today, enterprises are more likely to have a price war. It is unfortunate that domestic companies usually use low-cost imitation, counterfeiting and other methods to deal with price wars, which further reduces the value perception of users, and causes many enterprises to get involved in the vicious circle. In a fully competitive market, price is the balance of product value. Price war often means that the product enters maturity and is about to enter a recession. At this time, what is really needed in the market is a product that can provide higher value. It is not the price reduction in the same value environment, only to achieve a win-win situation between enterprises and consumers. In response to the above three types of problems, the idea of ​​enterprise-oriented innovation has become clear: Internal problems in the enterprise must be solved by management. The direction of natural innovation is management innovation; The problem of industry practice is manifested in the customer's unacceptable acceptance of existing practices. Then, breaking service industry practices through service innovation can create new competitive advantages for enterprises; The problem of value structure requires enterprises to deeply study the value change of consumers and adopt corresponding business behaviors. When a company can achieve value breakthrough in the existing market, it will open up a new industrial pattern and realize the industry. Innovation. Of course, three innovation models—management innovation, service innovation, and industry innovation—cannot be viewed in isolation. From management innovation to service innovation to industrial innovation, it is an upgrade process from the inside out; from industrial innovation to service innovation to management innovation, it is a goal-oriented management process. For a process, a marketing strategy, and innovation of a production process, it is a tactical level of innovation. These innovations can bring together the strategic intentions of the company; and the innovation in market positioning and business model belongs to Innovation at the strategic level, these innovations will also be achieved through tactical innovation. Gemstone Rings, Crystal Rings, Women Rings Drusy Crystal Rings, Men Rings, 18K Gold Rings, Yellow Gold Rings, Fashion Women Rings JOYA GIFT CO.,LIMITED , https://www.joya-jewelry.com