Wang Tao: Fashion designers may wish to slow down and accumulate more amazing

At the "2016 Gorgeous Festival" - Gorgeous Global Fashion Investment Forum, which was recently completed, representatives from well-known domestic and foreign investment institutions, industrial capital, large apparel companies, cutting-edge startups, online and offline retailers and independent designers shared A series of topics of greatest concern to the industry, including: how venture capital institutions, private equity funds and industrial capital can capture investment opportunities in the fashion sector, how women's forces drive consumption upgrades, cross-border interaction between technology and sports and fashion industries, and China Designer brand development path, etc. "Glorious" will present the wonderful views of the guests one by one.

When it comes to the influence of work experience on a designer, perhaps Wang Tao is the most suitable one for the appearance. At the scene, she admits that the designer needs a lot of accumulation. The designer is a professional title. To be able to afford this professional title, not only must understand the basic knowledge of fabrics, patterns, materials, etc., but also the aesthetics and the ability to achieve aesthetics. The growth period in the middle is actually very long. On the other hand, many designers in China after the 80s and 90s have been “hot” early in the fashion week. Sometimes, premature fame and self-confidence will delay the growth of designers.

At the ceremony, Wang Tao shared her own growth experience: when she came to Japan's top fashion design school TOKYOMODE, she didn't have any clothing design background. In order to lay the basic skills, she only slept four or five hours a day, and the rest of the time was Practice the most basic sewing, and this experience has helped her to settle down a solid work attitude and excellent basic skills.

There is no doubt that every experience of Wang Tao has become her growing nutrients today. For example, she once studied under the famous designer Otsuka Shunko, as an assistant designer in the JUNKOKOSHINO studio for five years, not only let Wang Tao get the words and deeds of international design masters, but also let her actually Touched the business model of the designer brand. Let her understand that a brand, different positioning and business model actually need different skills, and understand the importance of having a quality team for the designer brand.

Since then, Wang Tao has come to London for the fourth consecutive year as the chief designer of the high street brand “RebelBelleLondon”. The high street brand requires designers to have a good understanding and translation ability in the market. Wang Tao believes that the British retail industry's interpretation of business combines business psychology research and retail skills, which is worth learning.

After returning to China, she served as the design director and general manager of the local clothing brand “broadcast: broadcast”. For eleven years, she helped broadcast: broadcast repositioning, from more than 100 stores to nearly 800 today. The store has become a nationally renowned brand with annual sales income of up to 2 billion yuan.

At the event, Wang Tao said unequivocally: "Many people say that fame is early, but I think this 'name' is not important, what is important is what you want to do. Fashion has huge demand and market in China, but do A good brand needs to accumulate, it needs a combination of time and place, and it requires a lot of experience. If you don't have considerable experience, the team will be balanced or have good luck."

In the face of the huge demand and market of fashion in China, Wang Tao suggested that designers may wish to slow down and make a lot of brand accumulation, waiting for the opportunity.

I may underestimate the power of variety entertainment

TaorayWang is a service brand positioned to lead women. Broadcast in 2014: The parent company invested in Wang Tao created the personal brand TaorayWang, and released five consecutive seasons in the New York Fashion Week officially, but currently has not officially started retail business in China.

During the US presidential election, the photos of Donald Trump's little daughter wearing TaorayWang dress appeared in major media many times. The backstage of TaorayWang brand and Wang Tao's WeChat received numerous messages asking the address of the store. How to buy through the website and so on, they are quite caught off guard. At one time, Wang Tao believed that the online entertainment, reality show and other entertainment channels were mainly communicated with young users, not suitable for high-end brands such as TaorayWang, which also made her face the digital age. Brand marketing has a new understanding.

Dedicated to research products, serving customers is king

When talking about the high-end designer brand he just created, Wang Tao’s mentality is modest and peaceful: “I am not a master designer, but I am indeed a designer who is interested in 'people’.”

“The current society is too exaggerated. Consumers have a variety of channels and choices for shopping. But the real fans still buy genuine products. So researching products is the core of brand survival. In addition, really understand your customers and go to service. Your customers, this is the future brand, especially the designer brand needs to continue to do things, but also the long-term survival of the king." This is Wang Tao's words left to us in the gorgeous ceremony.

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Editor in charge: Li Xuetian